About the client
Our client is an American cookware company that produces what it calls “hybrid cookware” — combining the durability and heat performance of stainless steel and cast iron with the convenience of a nonstick surface.
Founded in 2016 by Daniel Winer and Cole Mecray in Los Angeles, California. What began as a small cookware set offering has since expanded into a broad product line of pots, pans, woks, knives, kitchen accessories and more — now numbering over 100 SKUs
What You’ll Do
As Senior Growth Marketing Manager, EMEA, you’ll set the growth vision for the region and lead the full-funnel 360 degree digital strategy across the following channels: paid media, creative, analytics, organic social, owned media, earned media, influencer, affiliate, CRO, SEO. You’ll drive customer acquisition, retention, and lifetime value - blending global frameworks with regional nuance to deliver measurable, sustainable growth. Success in this role is hitting revenue growth and profitability targets.
Team Leadership & Cross-Functional Collaboration
* Hire, lead and mentor a high-performing regional Growth Marketing team for the EMEA Hub, including Paid Performance Media, Influencers,, Retention, Influencers, Affiliates, Social Commerce and external freelancers or agencies.
* Develop digital growth strategies and KPIs to measure these strategies across the channels listed above.
* Develop the EMEA Hub as a leader of a best in class in-house regional, digital hub.
* Set clear goals, KPIs, and development plans to foster accountability, creativity, and professional growth with the team that reports into you
* Manage roadmap of Growth Teams with clear prioritization, and associated key results and initiatives
* Partner closely with global and EMEA teams across Creative, Brand, Web, Product, and Operations to align campaign timelines, priorities, and messaging.
* Serve as an experienced partner to EMEA leadership - contributing insights and recommendations that shape broader business strategy and country growth plans.
* Build strong relationships with cross-functional peers to ensure end-to-end excellence across campaign planning, execution, and measurement.
* Drive collaboration and communication between performance and creative functions, ensuring content, campaigns and landing pages are insight-led and optimized for results.
* Champion a test-and-learn, data-informed culture within the marketing organization - celebrating innovation and continuous improvement.
* Represent the EMEA region in global marketing forums, sharing local learnings and best practices to inform global growth strategies.
Localization & Market-Specific Execution
* Define and lead Growth Marketing Strategy for each EMEA market in alignment with Country Manager
* Adapt and execute global campaigns with regional nuance - customising messaging, creative, and offers for local cultures, languages, and behaviors.
* Conduct ongoing market analysis to identify emerging trends, seasonal moments, and competitive opportunities across priority countries.
* Partner with local stakeholders and distributors to deliver impactful market activations, retail events, and co-branded partnerships.
* Develop toolkits and playbooks to ensure scalable, consistent execution across multiple EMEA markets while maintaining creative flexibility.
* Collaborate with translation and creative partners to ensure accuracy, tone, and brand consistency across localized assets.
* Identify and capitalize on regional influencer or media moments to drive awareness and conversion.
* Act as a cultural and consumer advocate within the global marketing team - ensuring strategies reflect local insight and authenticity.
Data, Reporting & Forecasting
* Build and maintain robust performance dashboards to track KPIs across paid, social, affiliate, CRM, and retention channels where applicable to allow optimised work.
* Own regional marketing reporting and present insights during weekly, monthly and quarterly business reviews as well as for key moments and promotions, e.g. BFCM.
* Partner with Data, Finance, and eCommerce teams to forecast performance, model ROI, and inform budget planning.
* Continuously analyze performance data to identify trends, efficiency gaps, and growth opportunities across channels and markets.
* Implement a disciplined CRO, A/B and multivariate testing framework across creative, audience, and landing page variables.
* Lead post-campaign analysis to evaluate ROI, inform future strategy, and share learnings with global and local teams.
* Champion data-driven decision-making - ensuring performance metrics translate into actionable business outcomes.
* Maintain data integrity and ensure alignment between reporting systems (Shopify, GA4, ad platforms, CRM).
Paid Media Strategy & Execution (working with Paid Performance Marketing Manager)
* Lead full-funnel performance marketing across Meta, Google, YouTube, TikTok, and region-specific platforms (e.g., Snapchat, Pinterest, Display) with the Paid Performance Marketing Manager.
* Define the channel strategy, creative roadmap, and testing frameworks to balance efficiency (ROAS, CAC) with long-term growth (LTV).
* Oversee daily campaign execution, optimization, and reporting to ensure continuous performance improvement and data integrity.
* Own budget allocation and pacing across markets and platforms - ensuring efficient spend and alignment with seasonal demand, launches, and promotions.
* Develop and maintain audience segmentation strategies (prospecting, remarketing, loyalty) to improve conversion and retention outcomes.
* Collaborate with creative and content teams to develop, test, and scale platform-specific assets optimized for performance.
* Manage agency partners and/or internal media buyers, ensuring performance accountability, innovation, and best-in-class execution.
* Evaluate emerging channels and technologies, driving test-and-learn pilots to uncover new acquisition opportunities.
Social, Influencer & Affiliate Growth (Working with Social & Influencer Lead & Affiliate team)
* Oversee the development and lead the EMEA social strategy - spanning organic, paid, and influencer activity - designed to grow community, engagement, and conversion.
* Localize HexClad’s global creative and storytelling for regional audiences, ensuring cultural resonance and platform relevance.
* Partner with the global content team to concept, produce, and deploy creator-led and UGC content that drives authentic advocacy.
* Work with the Influencer Lead to design influencer programs and campaigns across macro, micro, and nano tiers to maximize reach and engagement across key markets.
* Oversee social-led growth initiatives such as giveaways, creator collaborations, product drops, and paid partnerships.
* Monitor platform trends, social listening insights, and audience sentiment to identify new opportunities for brand storytelling and engagement.
* Establish performance benchmarks for organic and paid social - tracking growth, engagement rate, traffic, and conversion outcomes.
* Build and maintain relationships with key creators, agencies, and platform partners to secure priority placements and collaborative opportunities.
Requirements
WHAT WE’RE LOOKING FOR
Experience & Skills
* 8–10 years of experience in growth/performance marketing roles (strategic/management AND executional) in-house at direct-to-consumer heavy ecommerce brands and/or at agencies offering growth services to direct-to-consumer ecommerce brands.
* Proven experience building growth strategies, scaling, and launching omni-channel (direct-to-consumer, Amazon, etc.) ecommerce brands in EMEA markets. CPG experience preferred.
* 3-5 years of hands-on-keyboard experience OR directly managing execution across growth marketing channels (360 Marketing Activations):
- Digital paid media: meta, google, amazon, youtube, tiktok, connected TV, podcasts
- owned media: email, sms, direct mail
- brand partnerships: influencer, affiliate
- digital: conversion rate optimization
- above the line media: radio, out of home, linear TV
Creative strategy
* 3-5 years experience managing a team running the channels above.
* Experience strategizing and executing the build outs of local language funnels.
* Strong analytical capabilities with deep understanding of attribution, cohort analysis, and LTV modeling. Ability to use data to measure and draw conclusions for the channels listed above.
* Experience using some or all of the following measurement tools: media mix models (MMMs), geo-based incrementality testing, multi-touch attribution, post purchase surveys.
* Experience managing seven-figure budgets with measurable impact on revenue and profitability.
* Skilled in creative testing, funnel optimization, and cross-functional leadership.
* Strong communication and storytelling abilities - able to bridge data, creativity, and strategy.
* Fluent in English and German; additional European languages are a plus.
* A genuine love for food, cooking, and the culture that surrounds it.