Radisson Hotel Group,
one of the world's largest hotel groups with ten distinctive hotel brands, is
looking for a Snr Specialist Global PR & Communication (Duration: 7 months, starting early December 2025). This role is based in Brussels, Belgium.
Are you a
seasoned brand storyteller who knows how PR & Social work together to
maximize a brand’s visibility? Are you passionate about creating engaging
communications strategies to elevate brands? If you want to help us stand out
from the crowd and make newsworthy stories, then this role could be for you.
About the role:
The Snr Specialist
Global PR & Communication will be an integral part of the Social Media
& Consumer PR team, working closely with both the team lead and area PR
leaders to drive the Consumer PR strategy globally. The mission of this role is
to develop compelling content and partnerships to position our hotels and
brands within top-tier lifestyle media and drive earned media opportunities.
This role is a 7 month
maternity replacement, based in the Brussels Corporate Support Office and
reporting to the Global Consumer PR Manager.
Responsibilities:
* Cultivate strong
relationships both internally – with area PR leaders and key stakeholders - and
externally - to develop key media and influencer/content creators’ relations.
* Act as expert for key
stakeholders in the company to direct Consumer PR strategy across the business
including sharing of best practices, guideline development and webinar
trainings.
* Provide recommendations
to area PR leaders and key stakeholders on PR activation opportunities.
* Assist in running the
department’s Press Office including reviewing press releases, monitoring
performance, and leveraging media relations.
* Prepare and review
press releases and disseminate to relevant media.
* Manage Influencer
Outreach Program and partnerships with quality content creators with the aim of
establishing a strong global network, in alignment with area PR and Field
Activation team in the local areas. Including identifying profiles, managing
incoming requests, regular performance reporting.
* Together with the Field
Activation team, leverage content creators’ network to produce quality content
at scale to feed into global and individual hotels’ social media
channels.
* Manage the content
calendar of Consumer PR activities in close alignment with Corporate
Communications topics.
* Regularly track Consumer
PR coverage with clear measurement framework for KPIs.
* Develop an in-depth
understanding of the media landscape across key markets in partnership with
area PR leaders to maximize cross-market activities and PR-driven brand events.
Globally, together with
the Field Activation team coordinate press trips with a focus on icon hotel
openings.
Knowledge &
Experience:
* Minimum 3-5 years of PR
/ Communication / Social Media experience preferably within the
travel/luxury/lifestyle sector (in-house or agency experience)
* Experience with
lifestyle media (lifestyle publications, social media influencers, content
creators)
* Bachelor’s degree or
equivalent in Communications/Marketing/PR or similar field
* Experience managing
Communication & PR within an international environment.
* An experienced
communicator capable of engaging senior executives and company employees in
order to support implementation of the strategy.
* Strong understanding of
Influencer marketing, both paid and earned. Preferred if the candidate has an
existing network of influencers/content creators to introduce to our brands and
is able to grow it further.
* Experience with PR
tools for media monitoring (Meltwater), press release distribution and
influencer management (Klear).
* Up to date knowledge of
PR & Social Media, with a keen eye on best practices
Skills:
* Native or professional
proficiency level fluency in English - both written and spoken. Other European
languages are a plus.
* Creative writing and
editing skills – the ability to write compelling content with an understanding
of what makes a newsworthy story.
* A passion for
communication - a natural networker who enjoys collaborating with
cross-functional teams.
* Ability to foster
relationships with media, resulting in positive press coverage.
* Strong attention to
detail – a belief that details really matter.
* Strong organizational
and project management skills.
* A creative mindset to
help push the boundaries of communications.
Details:
* Salary: To Be discussed
* Schedule: Full Time
* Experience: Minimum 3-5 years of experience
* Location: Brussels