Job Summary
The Technical Marketing Manager is responsible for providing the technical expertise for the sales and marketing organization. This role is responsible for the commercial support needed to educate the sales, marketing and customer base regarding the value and solutions our products can create for our customer base. Ultimately converting new business opportunities into technical approvals and helping identify opportunities for new products/solutions via identification of unmet needs. This role is within Lubrizol’s Performance Coatings business unit and will primarily be responsible for promotion and support of our Surface Modifier platform (wax additives / dispersions) to customers, especially those within the paints, coatings, inks and packaging segments.
Key Responsibilities
Customer Relationship Management
1. Build and maintain strong, long-term relationships with key accounts and partners across the European region
2. Act as the primary technical point of contact, understanding client needs, challenges, and business objectives.
3. Conduct regular client meetings, site visits, and product demonstrations to strengthen partnerships.
4. Support Sales and Marketing with technical expertise to advise our customers and solve their problems, to develop selling tools and deliver training, to obtain technical approval of our products, and to support new product launches and entries into new markets.
5. Maintain accurate records field activities, customer interactions, and pipeline updates in the CRM system
Technical - Business Development
6. Possess a thorough understanding of the technology, formulations, applications, and performance requirements in various Performance Coatings market segments, including Paints & Coatings, Composites, Printing & Packaging.
7. Develop and manage pipeline with growth opportunities.
8. Work in collaboration with strategic and global marketing to identify growth opportunities in focus segments.
9. Build strong relationships with PCG laboratories across the European region.
10. Write technical projects to deliver unique/differentiated products.
11. Willingness to go into the lab and work on technical projects (internally and externally).
12. Support new product launches into the region
Technical Support and Solutions
13. Collaborate with technical and R&D teams to provide customized solutions that meet customer specifications (e.g., performance, sustainability, or regulatory requirements).
14. Provide expertise in product applications, including coatings formulations, performance characteristics, and industry standards.
15. Address customer inquiries and resolve issues related to product performance, delivery, or quality
Sustainable Business Growth:
16. Drive sustainable growth by promoting eco-friendly solutions that comply with EU regulations (i.e. REACH, PFAS restrictions).
17. Partner with R&D and marketing teams to position sustainable products (i.e. PTFE-free) as competitive differentiators.
18. Develop strategies alongside the commercial teams to expand market share in key European regions, focusing on long-term partnerships that align with the company’s sustainability goals.
19. Monitor market trends, competitor activities, and regulatory changes to inform sales strategies
Cross-Functional Collaboration:
• Collaborate with marketing to develop targeted campaigns, technical collateral, and customer training programs.
• Working very closely with the PCG European management team on all aspects of business and resourcing.
• Work with supply chain and operations teams to ensure product availability and timely delivery to partners.
• Provide customer feedback to product development teams to drive innovation in paints and coatings solutions.
Qualifications and Skills
Education:
20. Bachelor’s degree within Business, Chemistry, Chemical Engineering, or a related field.
Experience:
21. 5+ years of sales experience in the chemical, paints and coatings industry.
22. Background within waxes and surface modification is ideal
23. Experience in customer relationship management, pipeline development, and opportunity management in B2B settings.
Skills:
24. Exceptional interpersonal and communication skills, with fluency in English & German (additional European languages, e.g. French or Spanish, are a plus).
25. Technical understanding of paints and coatings applications
26. Proficiency in CRM software and Microsoft Office Suite
Other Requirements
27. Willingness to travel extensively across Europe (up to 60% of the time).
28. Valid driver’s license and passport for international travel
Personal Attributes
29. A passion for sustainability and customer-centric solutions.
30. Relationship-driven, with a talent for building trust and long-term partnerships.
31. Be a champion for Lubrizol values and standards, become a “Brand Ambassador”.
32. Results-oriented, with a proactive approach to problem-solving and opportunity creation.
33. Adaptable and resilient, able to navigate complex markets and regulatory environments.
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