About Us
Billor is building the largest Trucking Ecosystem in the United States, combining Freight and Technology for Truck Drivers, Freight Brokers, and Autonomous Trucks, creating higher efficiency, stronger margins, and a more connected supply chain.
About the role
We are requesting the opening of a Senior Paid Traffic Manager position (PJ, on-site) to internalize Billor’s paid media operation in Brazil. This role will be responsible for managing and scaling performance marketing campaigns focused on qualified lead generation for the U.S. market, ensuring full ownership of acquisition strategy, execution, and optimization across key advertising platforms.
Responsabilities
* Plan, execute, and optimize paid media campaigns focused on qualified lead generation (MQL/SQL).
* Manage acquisition channels across Meta Ads, Google Ads, TikTok Ads, and LinkedIn Ads.
* Develop and scale strategies specifically for the American market.
* Monitor daily KPIs such as CPL, CAC, ROAS, conversion rates, and lead quality.
* Run continuous A/B testing on creatives, copy, audiences, and landing pages.
* Collaborate closely with Sales and CRM teams to improve pipeline efficiency.
* Ensure proper tracking implementation (Pixel, GA4, UTMs, conversion events).
* Support the development of dashboards and smarter lead forecasting models based on real performance data.
#J-18808-Ljbffr