Your Tasks
As Media Activation Manager, you will be a member of the local marketing BeNeLux team and reporting to the Head of Media and Communictation Benelux. You will work with local teams & agencies to define and implement the media & activation strategy for our iconic brands Eucerin & Hansaplast. You will work on the different categories, based on the international strategy recommendation & guidelines. Furthermore, you collaborate daily with the Marketing teams of Eucerin and Hansaplast for both countries and closely with the Digital Manager FRBNL, to assure a seamless connection between Media and Owned Channels for Eucerin and Hansaplast for both the Netherlands and Belgium.
This role is based in Belgium, but will
require to travel to the Amsterdam office once a month
. You will work closely with the Media Activation Manager of Belgium and the Netherlands of NIVEA & Labello and the PR, Influencer & Engagement Manager of both Belgium & the Netherlands to leverage any possible synergies & learnings and work on BeNeLux strategies.
Responsibilities
Your main responsibilities will include:
Define the overall Media Activation Strategy for BE & NL for Eucerin & Hansaplast in collaboration with Head of Media & Communication BNL, E-Commerce and marketing teams, in line with EUNA recommendation & guidelines.
* Analysis of the market, competition, local landscape and create learnings from past years
* Project management, with briefing of agencies via our integrated Media platform for Eucerin & Hansaplast and daily point of contact in executing campaigns for Media Agency.
* Give input for digital plan for the digital owned channels for the Jr. Digital Manager.
* Update stakeholders within the company on strategy and developments as well as key customers when needed.
* Collaborate with Ecom team on full funnel Strategy and act as the lead in coordination towards Media Agency for upper funnel touchpoints.
* Implement with excellence in execution the action plans defined in the strategy in collaboration with Brand managers.
* Ensuring golden rules from EUNA are implemented and dashboards / reports are accurately filled in.
* Support on ad hoc initiatives and priorities to ensure smooth team operations
Agency management
You will be the main point of contact for the Media agency for Eucerin & Hansaplast for both the Netherlands and Belgium. Furthermore, you will coordinate campaigns with local agencies for media & digital and manages the contracts & performance evaluation for these topics. Finally you are responsible for budget coordination and ensure accurate landing according to briefing.
Corporate Branding & compliance guidelines
* Ensuring alignment of corporate brand image with global identity guidelines and adequate usage of institutional information – both internally and externally.
* Ensure the perfect fit with Beiersdorf values.
Your Profile
What it takes to join us?
* Relevant degree in marketing/digital/ business is preferred
* 5+ years of relevant working experience in Media agencies or FMCG in similar role.
* Track record in digital on both paid channels and owned channels
* Business proficiency in English and fluent in French & Dutch .
* Aware of the latest developments in the Media landscape of Belgium & the Netherlands.
* Digital savvy, is aware of the latest trends in local and international digital landscape.
* Experience in creating full funnel campaigns and integrating Marketing Mix Modelling learnings.
* Creative capacities to challenge, or if needed, create marketing concepts.
* Assertiveness and ability to listen and create consensus.
* Ownership and proactivity on taking the lead in projects.
* Capacity to drive simplicity and quick action in a complex environment.
* Initiative and curiosity, to spot and pursue opportunities before competition.
* Revise and adapt the plans if necessary: be proactive in sharing and suggest proper adjustments.
Why Beiersdorf?
A great place to work:
pure and simple. Besides offering you a challenging internship, you will also receive a competitive salary & fringe benefits:
* Flexible working hours & 2 days of homeworking per week
* 32 holidays
* Meal vouchers (8€ / day)
* Internet @ home allowance (20€ net / month)
* Hospitalization insurance (DKV) & pension scheme contribution;
* Company phone subscription
* Performance based bonus
* Participation in our annual learning & development programs
* Many more
At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Additional information
We care for your uniqueness. All qualified applications will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity and will not be discriminated against on the basis of disability.