PpSince 1994, Les Tartes de Françoise has been crafting a gourmet story that began in a small Brussels kitchen, inspired by Françoise’s passion for quality, natural ingredients, and simplicity. /ppToday, the company has grown into a strong Belgian brand, recognized for the quality of its artisanal products and the experience it offers its customers. We continue to expand across Belgium, driven by the development of our retail network, digital channels, and B2B activities and we invite you to be part of this journey. /ppWe are currently looking for an Interim Marketing Director to cover a maternity leave from June 15 to December 4, 2026. This is a key role at the heart of our strategy and growth, with a broad and hands‑on scope. /ph3Your role /h3pAs Interim Marketing Director, you will be a member of the Executive Committee and work closely with the CEO and our passionate teams. /ph31. Strategy Performance Management /h3ulliEnsure the implementation of the defined marketing strategy /liliEffectively deploy the omnichannel marketing plan (retail, digital, B2B) /liliMonitor KPIs and drive performance /liliManage the budget and prioritize initiatives /liliEnsure rigorous, results‑driven operational management /li /ulh32. Brand Communication /h3ulliEnsure consistency and proper execution of the brand platform /liliImplement communication actions (press, influencers, partnerships) /li /ulh33. Commercial Activation /h3ulliDeploy in‑store marketing and trade marketing actions /liliImplement activation plans and B2B marketing initiatives /li /ulh34. eCommerce CRM /h3ulliMonitor and optimize website performance /liliActivate CRM and customer loyalty levers /liliLeverage customer data to improve the omnichannel journey /liliMonitor customer satisfaction indicators (NPS, tastings) /liliOversee helpdesk and online reviews management /liliEnsure consistency of the customer experience across all touchpoints /liliEnsure smooth execution of the innovation pipeline /liliCoordinate product launches and associated processes /li /ulh37. Leadership Organization /h3ulliLead and support the marketing team on a daily basis /liliPrioritize, structure, and ensure timely execution /liliCoordinate with internal teams (retail, production, etc.) /liliRepresent marketing within the Executive Committee /liliMaintain a strong field presence (shops/workshops) /li /ulh3Profile /h3ulliProven experience (10+ years) in a senior marketing role, ideally in retail or a strong brand environment (luxury, premium, food, FMCG) /liliAbility to quickly take ownership of a broad scope and ensure continuity with rigor /liliStrong combination of strategic vision and hands‑on execution /liliExcellent analytical skills and KPI‑driven mindset /liliStrong prioritization, structuring, and time management skills /liliNatural leadership with the ability to align and coordinate cross‑functional teams /liliStrong sensitivity to brand, customer experience, and field operations /liliExcellent interpersonal and communication skills /liliFluent in French, with a good knowledge of Dutch /li /ulh3What we offer /h3ulliFixed‑term replacement contract (min. 3 day/week) : 15/06/2026 – 04/12/2026 /liliA high‑impact mission at the heart of the company /liliA comprehensive role combining strategy and execution /liliA committed team and a product/brand we are proud of /liliA dynamic, demanding, and supportive environment /li /ulpIf you are passionate about great food, driven by excellence, and full of ideas and energy, you are the ideal person to successfully take on this role! /p /p #J-18808-Ljbffr