SALES & MARKETING DIRECTOR
Join to apply for the SALES & MARKETING DIRECTOR role at Mercuri Urval
Mercuri Urval is recruiting exclusively for Herrmans Bike Components Ltd, a Finnish manufacturer of bicycle components.
Responsibilities
Define and drive sales & marketing strategy: assess market positioning, customer segmentation, and competitive landscape to set a clear strategic direction aligned with corporate objectives.
Develop and execute strategic plans: create and implement long‑term sales and marketing plans, including product positioning, packaging, pricing, advertising, and promotional initiatives to maximize market share and profitability.
Implement sales excellence and governance: establish systematic sales processes, CRM practices, performance metrics, forecasting, and reporting; monitor results versus targets and continuously improve effectiveness.
Drive customer and channel growth: lead key account strategy, support upselling and share‑of‑wallet growth, develop market channels, and maintain hands‑on involvement with 1‑2 major clients.
Lead and develop an international team: manage, coach, and grow a dispersed sales & marketing team of 11 FTE (7 direct reports) across Europe and Asia, fostering strong alignment with R&D, production, and supply chain.
Act as senior business leader: report directly to the CEO, serve as a member of the management team, and promote a culture of openness, accountability, and continuous improvement across the organization.
Your profile and experience
Proven experience in senior sales or commercial management roles (ideally including marketing), preferably within a manufacturing and customer‑driven environment; exposure to sports or bicycle‑related industries is a strong plus.
Experience managing and developing international teams, with the ability to align sales closely with customers and internal functions.
Hands‑on experience successfully implementing and embedding CRM systems, with a structured, data‑driven approach to sales management.
Experience working with customers and teams spread across the globe, while being located in Germany, the Netherlands or Finland; traveling frequently is not an issue. Previous exposure to Asia is an advantage.
Master’s degree or equivalent in business, marketing, sales, or a related field. Speaking English fluently is required, while knowledge of German, Dutch, French, Finnish and/or Swedish provide extra points.
Interested?
Please send your CV and cover letter through Apply/Submit CV function no later than 28th of February (ref.no. FI-18628).
Alternatively, or for more additional information, contact Wouter Snauwaert at wouter.snauwaert@mercuriurval.com
About the company
Herrmans Bike Components Ltd is a well‑established Finnish manufacturer of bicycle components, recognized in Europe for its high‑quality products that enhance cyclist comfort, safety, and performance. Backed by the private equity firm Sponsor Capital, Herrmans combines long‑standing craftsmanship with modern manufacturing and strong in‑house R&D capabilities.
The company develops and produces a broad portfolio of bike parts and accessories, collaborating closely with leading bicycle OEMs to deliver both standard and customised solutions. With operations and commercial presence in key international markets, Herrmans serves a global customer base and generates annual revenues of approximately €20 million.
Today, Herrmans is entering a new phase of development, with a clear ambition to strengthen its international sales and marketing capabilities, deepen strategic customer relationships, and accelerate sustainable growth.
Read more: www.herrmans.eu
Job Details
Seniority level: Executive
Employment type: Full‑time
Job function: Sales, Marketing, and Product Management
Industries: Sporting Goods Manufacturing, Plastics Manufacturing, and Consumer Services
Location: Amsterdam, North Holland, Netherlands
#J-18808-Ljbffr