Ph3Key Responsibilities /h3 ul liRefine, challenge, and deliver Lyreco’s E‑Commerce Omnichannel Strategy: assess the current platform, identify gaps, define the evolution roadmap, challenge assumptions, ensure long‑term scalability, define business objectives (revenue share by channel, customer activation, conversion, segment‑specific value creation), align with omnichannel strategy, translate ambitions into product roadmaps and prioritised development. /li liCoordinate cross‑functional delivery with CGO leadership, IT, and all business teams: work with CGO leadership, partner with CIO and IS teams for seamless ERP/CRM/PIM/DAM integration, lead projects such as PIM evolution, order capture optimisation, track‑and‑trace, customer data synchronisation, ensure data quality, manage external technology partners, establish governance across countries. /li liOptimise and modernise the customer journey and omnichannel experience: evaluate UX, develop B2B capabilities (contract pricing, approval workflows, punchout, replenishment tools, account hierarchies, shared carts), ensure frictionless UX, build personalised experiences, enable seamless channel transitions, continuous improvement through analytics, VOC, A/B testing. /li liPrepare the platform for the omnichannel strategy of acquisition, conversion, and loyalty: support SEO/SEA strategies, collaborate with marketing on ABM, inbound, lifecycle campaigns, collaborate with CRM and automation teams for anti‑churn, reactivation, loyalty initiatives, monitor funnel performance, optimise conversion across digital touchpoints. /li liLead, manage, and align teams: manage global e‑commerce team (product owners, UX/UI, data, operations), foster collaboration with IS, marketing, commercial, supply chain, customer service, promote culture of agility, represent e‑commerce in transformation steering groups, drive change management. /li /ul h3Your Profile /h3 h3Key Skills and Capabilities /h3 h3Technical Expertise /h3 ul liStrong understanding of ERP, CRM, PIM, DAM, B2B marketplaces, punchout, APIs, and data automation. /li liExperience modernising or replatforming large‑scale e‑commerce systems. /li /ul h3Strategic Analytical Skills /h3 ul liROI‑driven mindset with mastery of e‑commerce KPIs (CAC, CLV, conversion, AOV, churn). /li liAbility to build business cases, prioritise roadmaps, and measure impact. /li /ul h3Customer‑Centric Commercial Acumen /h3 ul liDeep understanding of B2B buying behaviours and sales team needs. /li liAbility to design digital solutions that enhance commercial performance and customer satisfaction. /li /ul h3Leadership Influence /h3 ul liProven ability to inspire and engage diverse teams. /li liSkilled at aligning marketing, sales, and IT agendas around a shared vision. /li liStrong communication skills to influence senior stakeholders, including the CGO leadership team. /li liCapacity to lead a multi‑year transformation with clarity, resilience, and energy. /li /ul h3Experience Qualifications /h3 ul li15+ years in e‑commerce, digital product, or digital transformation roles. /li liExperience in B2B environments; global or multi‑country exposure is a strong advantage. /li liDemonstrated success in evolving or rebuilding digital platforms. /li liFluent in English; additional languages are a plus. /li /ul h3Reasons to Join Lyreco /h3 ul liA full‑time job in a dynamic, passionate, international team. /li liPossibility to join internal accelerator program. /li liCompetitive salary. /li liHybrid work model. /li liPension plan. /li liPersonal growth budget. /li /ul /p #J-18808-Ljbffr