What's in it for you?
1. Ownership from day one: You are the company's first and only commercial hire. No established processes, no blueprint: you build the foundation of a commercial function that doesn't exist yet.
2. Direct access to the founders: You report directly to the managing directors. No management layers, no politics. Your ideas are heard by the people who make decisions.
3. The stability of nearly years with the freedom of a startup :A financially solid, family-owned Belgian company with a growing and diverse portfolio: passenger transport, tank truck logistics, parking app (IoT).
4. A competitive package in line with your experience, with a variable component and a real prospect of a company car given the commercial dimension of the role.
5. Multi-entity exposure: As you grow into the role, your expertise can be deployed as a shared commercial resource across other holdings within the group.
About the role
A family-owned Belgian investment company with nearly years of history in transport and mobility is at a turning point: from traditional holding to active growth platform. The shuttle business (passenger transport, BC & BB) is in full expansion. To translate that growth into a coherent digital and commercial strategy, a dedicated Commercial Developement head is being hired for the first time.
Partnerships & commercial development
6. Identify, approach and activate partners within the ecosystem: hotels, event organizers, corporates, travel agencies
7. Develop BB channels and fleet bookings as a complement to BC acquisition
8. Close business partnerships that deliver a direct revenue contribution and measure their impact
9. Build a commercial structure from scratch: no existing sales setup, no pipeline — you lay the foundation
Digital acquisition & growth
10. Develop and implement the digital growth strategy for the shuttle business (BC, BB and partner channels)
11. Own the full customer journey: from digital acquisition and bookings to payment and retention
12. Manage and optimize SEO, Google Ads and paid channels with direct accountability for conversion and revenue
13. Select and implement the online booking infrastructure (CMS, conversion funnel, reservation system)
Strategy & product development
14. Conduct market and feasibility studies for new shuttle routes and mobility services
15. Define product concepts and go-to-market strategies in collaboration with the management team
16. Monitor performance, analyze data and report on the revenue contribution of marketing activities
17. Pitch proposals and concepts directly to the managing directors with clear business cases
Cross-entity exposure
18. Extend your expertise as a shared commercial resource to other holdings (parking app, IoT/wearables) where relevant
19. Flexibly apply your marketing thinking to diverse sectors and business models within the holding
About the ideal profile
20. You are a builder, not a manager. You are most in your element when building something from scratch, without a roadmap, without a large team, and without a director above you. But as part of a broader group with shared expertise and holding-level support.
21. You connect marketing to revenue. You don't think in reach or likes, but in occupancy rates, conversion ratios and revenue growth. Revenue is your compass.
22. You are hands-on and digitally strong: SEO, Google Ads, analytics, booking funnels. You know the tools and use them yourself, no external agencies needed for execution.
23. You have a business instinct for partnerships. You spot opportunities, build relationships and close deals that deliver tangible, measurable results.
24. You are confident thinking at a strategic level: developing concepts, conducting feasibility studies, pitching to management and then rolling up your sleeves to execute.
25. You are comfortable in a lean, family-run environment without management layers or large teams. Ambiguity isn't an obstacle, it's a challenge that energizes you.
26. Experience in mobility, transport, travel or a startup environment is a strong asset. What matters most: solid BC/BB fundamentals and commercial acumen.
27. You speak fluent Dutch. English is an absolute asset, French is a plus.