Are you passionate about CRM, customer data, segmentation and marketing automation? Do you enjoy turning customer insights into high-impact campaigns? Then this opportunity might be exactly what you're looking for.
We're looking for an experienced Audience & Segmentation Specialist to strengthen a dynamic marketing and CRM environment and help drive customer engagement through smart data activation and audience management.
🎯 Your Mission
As Audience & Segmentation Specialist, you'll play a key role in bridging CRM, Media and Data teams. You'll be responsible for building customer audiences, enabling data-driven campaigns and ensuring customer journeys are activated seamlessly across marketing platforms.
What you'll do
✅ Build, select and document customer segments based on campaign and media requirements
✅ Translate business needs into actionable datasets and target audiences
✅ Support the activation of first-party customer data across CRM and media channels
✅ Create and test customer journeys within marketing automation platforms
✅ Ensure campaigns are technically configured, validated and ready for launch
✅ Collaborate closely with CRM, Media, Analytics and Data stakeholders
✅ Manage audience sharing with external partners through privacy-safe environments and modern data collaboration solutions
✅ Help maximize the value of customer data throughout the marketing ecosystem
🔍 What We're Looking For
✔ Bachelor's or Master's degree in Marketing, Data, Technology or equivalent experience
✔ 2-4 years of experience in CRM, Marketing Automation, Audience Management or Digital Marketing
✔ Strong understanding of customer segmentation and CRM ecosystems
✔ Experience with Salesforce Marketing Cloud or similar campaign management platforms
✔ Familiarity with customer journey orchestration and campaign activation
✔ Knowledge of data privacy principles and customer data management
✔ Experience with clean room technologies or retail media activation is a strong plus
✔ Analytical mindset with excellent attention to detail
✔ Strong communication and stakeholder management skills
✔ Dutch and/or French, with a good working knowledge of the other national language
Interested? Let's connect and discuss the details.