- Our client operates in the consumer financial services sector- Active in a highly regulated environment with strong compliance standards- Focuses on digital channels to grow brand awareness and customer basePuller Marketing BankingFunctieomschrijving- Manage and optimize the corporate website in both national languages- Ensure SEO performance, conversion optimization and technical accuracy- Set up, coordinate and evaluate online acquisition campaigns (SEA, display, affiliates, programmatic)- Own email marketing activities using marketing automation tools- Develop and execute a structured content marketing plan- Manage customer interactions and brand presence on social media- Lead or contribute to digital and customer journey projects- Analyze performance data and translate insights into concrete actions- Control and monitor the local marketing budget throughout the yearProfiel- Strong background in digital marketing and online acquisition- Experience in website management and CMS environments- Solid understanding of SEO, SEA, display advertising and analytics- Familiar with email marketing, CRM and marketing automation tools- Data-driven mindset with strong analytical and reporting skills- Able to work with multiple internal teams and external partners- Comfortable operating in regulated or compliance-driven contexts- Structured, proactive and hands-on in executionAanbod- Broad end-to-end digital marketing scope with ownership- Visibility and impact on business growth and customer experience- Collaboration with international and cross-functional teams- Opportunity to work with modern marketing tools and platforms- Stable environment with clear processes and responsibilities