We’re looking for an experienced demand generation professional to lead demand generation and integrated campaigns for our MSP team. You will work closely with cross‑functional teams to build demand across the entire customer journey and drive world‑class execution from campaign briefs, audience segmentation, content development, and tactics. You will build a close partnership with our SDR leaders to align on the marketing calendar, lead follow‑up, and to optimize meeting conversion rates. You will collaborate with sales leaders to support ABM activities and opportunity progression. This professional is a subject‑matter expert and has outstanding leadership skills to inspire cross‑functional teams.
If You’re Excited About
* Building modern ABM programs in a partner‑led model
* Driving pipeline through MSP recruitment and expansion
* Creating integrated campaigns that convert across complex buying journeys
Key Responsibilities
Demand Generation & Campaigns (25%)
* Execute integrated campaigns to drive MSP recruitment, activation, and sell‑through pipeline
* Run multi‑channel programs (email, paid, webinars, content syndication)
* Align messaging with MSP value propositions and GTM priorities
Performance & Optimization (25%)
* Track performance across pipeline, conversion rates, and account engagement
* Optimize campaigns through testing, reporting, and insights
* Manage vendors, budget, and channel mix for efficiency and scale
Account‑Based Marketing: ABM (20%)
* Build and execute ABM programs targeting high‑value MSP accounts
* Partner with sales to define target lists and account strategies
* Deliver personalized campaigns to drive engagement, meetings, and pipeline
Partner & Channel Alignment (20%)
* Collaborate with channel, partner, and distributor teams on campaign execution
* Support co‑marketing and partner‑led demand programs
* Enable partners with scalable campaign assets
Sales & SDR Collaboration (10%)
* Align with SDRs on campaign execution, outreach, and conversion
* Build and support account‑based sequences and follow‑up strategies
* Partner with sales to accelerate pipeline and deal progression
Qualifications
* 5–7 years of experience in demand generation or growth marketing (B2B SaaS or cybersecurity preferred)
* Strong understanding of MSP/MSSP business models (services‑led selling, multi‑tenant platforms, recurring revenue)
* Experience building or supporting account‑based marketing (ABM) programs
* Strong understanding of channel‑led or partner‑driven GTM models (MSP/MSSP experience highly preferred)
* Proven ability to build and execute integrated, multi‑channel campaigns
* Experience partnering with sales, SDRs, and channel teams
* Strong analytical mindset with experience in campaign performance tracking and optimization
* Familiarity with marketing tools such as Marketo, Salesforce, and ABM platforms (e.g., 6sense, Demandbase)
* This position is posted in multiple territories and your ability to work without sponsorship from an employer now or in the future in the country for which you apply is required.
EOE M/F/Veterans/Disabled
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