Job Title
Trade Marketing Manager
Job Description
Job Purpose:
The Trade Marketing Manager, Personal Health, is responsible for driving commercial execution excellence across retail and omni-channel partners by translating Personal Health category and brand strategies into impactful, customer-specific trade plans.
This role partners closely with Sales, Marketing, Category, Demand Planning, and Supply Chain to accelerate sell-in, sell-through, and sell-out while maximizing trade investment ROI and strengthening Philips' in-store and digital retail presence.
Key Responsibilities
Channel & Customer Activation
Translate Personal Health category strategies (G&B and OHC) into channel- and customer-specific trade activation plans and product portfolio.
Support Key Account Managers in Joint Business Planning (JBP) with major retailers.
Ensure alignment between brand priorities and customer needs, driving win‑win commercial outcomes.
Trade Promotion & In-Store Execution
Plan, execute, and track trade promotions, seasonal activations, exclusives, and bundle offers in line with Philips PH pricing and promotion guidelines.
Own the trade marketing calendar, coordinating promo phasing, visibility programs, and store execution.
Drive in-store excellence through POSM deployment, planograms, demo programs, and retail staff education for Personal Health products.
Go-To-Market & Product Launch Excellence
Lead trade readiness for Personal Health product launches, including sell‑in decks, trade stories, SKU prioritization, pricing & promo mechanics, and visibility plans.
Partner with Marketing and Category teams to ensure consistent brand messaging at the point of sale, both offline and online.
Coordinate with Demand Planning and Supply Chain to mitigate supply risks and ensure launch success.
Trade Investment & Budget Management
Own the trade marketing budget for Personal Health; ensure disciplined planning and tracking.
Evaluate promotion effectiveness and ROI, using sell-out data and post‑evaluation to optimize future investment.
Ensure adherence to Philips internal controls, approval processes, and audit requirements.
Shopper, Market & Competitive Insights
Analyze sell-out data, shopper behavior, and category performance to identify growth opportunities by channel and retailer.
Monitor competitor activities (pricing, promotions, displays, NPDs) in the Personal Health category and share actionable insights.
Use insights to continuously improve GTM effectiveness and trade activation quality.
Sales Enablement & Stakeholder Collaboration
Act as the bridge between Sales and Marketing, ensuring clear alignment on priorities, execution standards, and KPIs.
Develop and localize sales tools such as trade decks, promo mechanics, launch toolkits, and execution guidelines.
Manage agencies and external partners to deliver high‑quality, on-time trade execution.
Qualifications & Experience
Bachelor's degree in Marketing, Business, or related discipline
>10 years of experience in Trade Marketing, Commercial Marketing, or Sales within FMCG / Consumer Electronics / Healthcare Consumer Products
Strong understanding of HK retail landscape and omni-channel execution
Experience managing trade budgets and complex promotions
Analytical, structured, and execution-focused mindset
Key Competencies
Commercial & shopper-centric thinking
Strong cross‑functional collaboration
Data-driven decision making
Retail & channel execution excellence
Stakeholder influence and ownership mindset
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