Our ID departments select and manage the global network of specialized distributors and commercial partners. As Account Manager, you help and support our distributors in building the Lotus Biscoff brand in their countries and territories by offering them a strategic framework and levers to translate these into an actionable and country-specific strategy on the short, middle and long term.
For this role, the focus is on our partners in the Middle East.
1. You are the first daily point of commercial contact between our commercial partners and Lotus Bakeries. You roll out the approved country strategy on a day-by-day basis and follow up commercial questions (price, assortments, activations) and marketing related topics such as in-store materials and promotions.
2. You also provide follow up on orders, planning and payments in close collaboration with the Lembeke-based Customer Service team.
3. Collecting in-depth knowledge of your region’s commercial landscapes (Away from Home, Foodservice and (e-)retail) and competitive environment, you define, together with the Director MEA, the appropriate route-to-market per channel.
4. Through gathering and analyzing market insights to monitor performance of the commercial partner, you can formulate actions, define the right achitecture and price/volume mix and draft a joint business plan, including KPI’s and levers for growth together with the commercial partner.
5. In close collaboration with the Director MEA and the ID Revenue Growth & Marketing team, you also draft the Area Action plan for the near future and give input to the Leadership team on strategic opportunities.
6. This role is based in our HQ in Lembeke Belgium.
To be able to achieve the above and be successful in this role we believe you need to have:
7. Knowledge on how to build an international brand and working with external partners to achieve this locally.
8. An entrepreneurial and hands-on approach that combines ownership, stakeholder management and analytical thinking with a flexible and independent working ethic.
9. A strong inter-cultural intelligence with a very high level of empathy for other cultures, religions, values and lifestyles.
10. Excellent knowledge of English, both spoken and written. Dutch and Arabic would be considered as a strong plus.
11. The willingness to travel up to 20%.