Marketing Manager for Eastern Europe
In this challenging role, you will be responsible for developing and executing a regional marketing strategy that drives growth through ecommerce.
Your key responsibilities will include:
* Acting as the single point of contact for marketing in your region, owning the marketing action plan and managing regional projects.
* Developing an e-commerce-first strategy for your region, ensuring the right content on the ecommerce platform is delivered at the right time and place for maximum impact.
* Developing a deep understanding of the Eastern European market, regional trends, competition and customer networks.
* Driving multi-regional projects, ensuring effective communication with marketing colleagues and key business stakeholders.
* Collaborating closely with Centers of Excellence & Marketing Excellence to integrate customer-centric strategies into regional marketing plans.
* Engaging with your target audience by organizing and participating in local sales events & visits, while actively expanding the regional customer database.
Key Qualifications:
* Minimum 5 years of professional experience, with at least 3 years in a digital marketing role with focus on ecommerce sales and merchandising. B2B experience is a plus.
* Fluent in spoken and written English; knowledge of Dutch and Eastern European languages is a plus.
* Proven experience in ecommerce merchandising, including optimizing product listings, implementing promotional strategies, cross-selling and improving the customer journey.
* Affinity with the technical sector and products is an advantage.
* Solid understanding of marketing tactics, best practices and hands-on experience with marketing tools (e.g., Selligent, Salesforce, Excel, Tableau).
What We Offer:
* A competitive salary with benefits such as meal vouchers and insurances.
* Flexible working hours, home working and a healthy work-life balance.
* 20 paid vacation days and 12 WTR days.
* An easily accessible work location (but remote work is also possible).
* A people-centric culture where your fitness and mental well-being matter.
* Lunch breaks and sports facilities in TVH Park, the company's green zone.
* Access to LinkedIn Learning and many in-house (and external) training courses.
* Fun after works and other optional events (e.g. TVH Kaffee).