About JLG, an Oshkosh company
JLG began in 1969, when our founder, John L. Grove set out to resolve growing safety concerns in the construction industry. Since then we have been committed to understanding the challenges and delivering innovative solutions to the access market. We partner with customers to provide quality equipment, training opportunities and trusted support within the access industry. We are a global company, and our products—including mobile elevating work platforms, telehandlers, utility vehicles and accessories—can be found all over the world.
JOB SUMMARY:
The Product Management Analyst (Aftermarket) will have the responsibility for executing tactical action plans to support the Aftermarket parts portfolio strategy implementation. Provide direct support to the Product Management Manager in managing the product portfolio lifecycle. Participate in the portfolio offering expansion effort by documenting and defining additional market opportunities. Participate in the coodination of new product development for the service parts portfolio. Align the product marketing goals with the overall Aftermarket goals.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
These duties are not meant to be all-inclusive and other duties may be assigned.
1. Work closely with marketing communications to develop product literature, advertisements, promotional materials, web pages, and photography to maximize the communication effort.
2. Coordinate with the Aftermarket teams (e.g. sales, marketing, communications, pricing, training, customer support, etc.) to apply an overall marketing strategy for the parts offering to the market.
3. Work with Global Procurement Supply Chain (GPSC) buyers to develop goals and measurements to maximize parts profit. Develop analysis that can be used to create management presentations of source-to-market efforts.
4. Track, analyze, and review program results to ensure cost, schedules, and product performance are being controlled and managed within established guidelines. Work with the sales team to understand demand drivers for product improvements.
5. Participate in the new product development process, providing support for the Aftermarket team to meet the defined requirements and goals for new parts.
6. Conduct market research, product development analysis, evaluate sale trends, gather customer perspectives, develop competitive environment analysis, and obtain sales team input to develop expected sale levels and identify Aftermarket opportunities by commodity groups.
7. Work with channel partners to develop joint plans for program development and distribution. Address planning, training, and market approach issues to assist the partner with their efforts.
8. Develop and deliver training activities and materials designed to improve the performance of the sales team and communicate the Oshkosh Corporation value proposition.
MINIMUM QUALIFICATIONS:
9. Bachelor’s degree in Business, Marketing, Statistics, Economics, or Math.
10. One (3) or more years of experience in Market, Business, Engineering, or Product Marketing.
PREFERRED QUALIFICATIONS:
11. Proven analytical, computer, research skills and excellent communication skills.
12. Three (3) or years of Aftermarket Experience.
13. Business to Business (B2B) Marketing Experience.
14. Formal market research experience.