Driver Operations Specialist - Brazil
Department: Market Operations & Supply
Employment Type: Full Time
Location: Brazil (Sao Paulo)
Description
Develop and scale strategic partnerships that boost driver engagement, increase tier progression, and improve overall driver retention. This role focuses on creating, optimizing, and expanding benefits that motivate drivers to stay active and progress toward higher tiers (Platinum and Legend). The Driver Operations Specialist is the business owner of partnership programs focused on Supply in InDrive.
Key Responsibilities
* Driver Engagement & Tier Progression
o Own KPIs related to active drivers, tier progression, and partnership conversion rate.
o Develop targeted initiatives to increase progression from Basic to Platinum to Legend.
o Analyze driver behavior to identify what benefits or incentives drive the biggest improvements in engagement and retention.
* Partnerships Management & Scaling
o Lead the scale-up of the Shell and Vibe partnerships across Brazil by coordinating marketing campaigns, regional communications, and in‑app visibility.
o Build and maintain strong relationships with external partners, ensuring alignment on goals, reporting, and operational performance.
o Collect and synthesize business insights from these partnerships to refine deal terms, communication strategy, and benefit mechanics.
* Incentives Optimization & Program Expansion
o Improve Legend tier adoption by designing and refining Shell‑related incentives that make the tier more attractive and rewarding.
o Develop and test new incentives and benefit structures based on driver needs, competitive benchmarks, and performance data.
o Lead the diversification of partnership deals, identifying new partners that complement the tiering program and offer customized benefits to different driver segments.
* Performance Tracking & Analysis
o Monitor and analyze the performance of each partnership, focusing on activation and conversion.
o Analyze impact on tier progression and driver retention.
o Produce insights and reports to support strategic decisions and optimize campaigns.
* Cross‑functional Coordination
o Work closely with Marketing, Driver Operations, Product, and CRM teams to ensure partnership campaigns are launched with proper targeting, messaging, and tracking.
o Align with CS teams to ensure drivers receive the correct information and support related to partnership benefits.
o Act as the internal owner for all partnership‑related workflows, documentation, and operational readiness.
Skills, Knowledge and Expertise
* Fluent Portuguese and B2+ English.
* 2-3+ years of experience in business operations/expansion/launching. Ride‑Hailing, Delivery, and E‑commerce fields are highly preferred.
* Knowledge of analytical tools: Tableau, Google services, and other BI.
* Strong understanding of the sales funnel and how it applies to driver acquisition.
* Strong analytical and problem‑solving skills to address challenges in driver recruitment and recommend improvements.
* Adaptability and flexibility in a fast‑paced environment with evolving recruitment demands and market conditions.
* Knowledge of local transportation regulations and market trends would be a plus.
* Attention to detail and a data‑driven mindset.
* Excellent communication and collaboration skills.
We offer
* Competitive compensation package including comprehensive medical, dental and life insurance coverage.
* Meal allowance.
* Enjoy a collaborative and supportive work environment where new ideas and perspectives are encouraged and valued.
* Have the opportunity to make a significant impact on the company and the industry as a whole.
* Partially or fully paid additional training courses, including English classes, and regular external and internal training.
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