The Product Marketing Manager plays a key role in positioning AVIOBOOK’s products effectively in the market, ensuring clear and compelling messaging, and supporting sales efforts. This role also acts as a bridge between Product Management, Marketing, and Communications, ensuring alignment across teams while maintaining a strong connection with external stakeholders.
Additionally, this position will place a stronger emphasis on market research, consumer behavior analysis, and competitive intelligence, helping AVIOBOOK make informed strategic decisions.
Market Research & Competitive Intelligence:
Lead qualitative and quantitative research efforts to gather insights on customer needs, industry trends, and competitor positioning.
Ensure that findings are accessible and effectively distributed to Product Managers for decision-making.
Develop and execute Go-to-Market (GTM) strategies for new products and features, ensuring alignment across Product, Sales, and Customer Success teams.
Support Sales by creating sales enablement materials (pitch decks, playbooks, battle cards, training content) to help them effectively communicate the value proposition to customers.
Ensure a proactive marketing approach, working with teams before product launches to build anticipation and market readiness.
Collaborate with Product Managers to refine product positioning and ensure a seamless user experience.
Strong analytical skills, with experience in market research and competitive analysis.
Ability to translate market insights into actionable strategies for product development and marketing.
Strong collaboration skills, with experience working across Product, Sales, Marketing, and Communications teams.
Experience in sales enablement, including creating training materials and sales support assets.
Experience with Salesforce Marketing Cloud is a plus.
Strong analytical skills, with experience in market research and competitive analysis.
Ability to translate market insights into actionable strategies for product development and marketing.
Strong collaboration skills, with experience working across Product, Sales, Marketing, and Communications teams.
Experience in sales enablement, including creating training materials and sales support assets.
Experience with Salesforce Marketing Cloud is a plus.