Responsibilities:
1. Driving, executing and delivering performance results on our websites, securing adherence to best practice for SEO/GEO and analyzing performance using Google Analytics.
2. Executing and maintaining planned activities in social, including content plan, community, monitoring, scheduling content timely on various social platforms and evaluating performance.
3. Executing and maintaining selected paid campaign activities, social, search and OLV for smaller campaigns, and adhering to the budget defined for paid digital activation as well as ensuring optimal delivery of digital campaigns within the scope of the budget.
4. Executing planned activities in other digital channels, email marketing and marketing automation, including coordination of content plan, development and implementation of campaign material and performance evaluation.
5. Define campaign KPIs, analyze performance, and advise on optimization strategies to maximize ROI and secure optimal reporting and KPI tracking on digital campaign performance, with actionable insights.
Support:
6. Coordination of agreed upon campaigns with Key Accounts (Vet and retail/eCom) and securing timely delivery of campaign material.
7. Creation of campaign content, securing review and approval of assets.
8. Management of digital media budgets
9. Digital roll out projects and developments
10. Achieving our goals in line with our digital strategy and project plan
Accountable for:
11. Mastery of and compliance with approval requirements in line with Elanco policies and procedures
12. Adherence to the defined budgets for media spend in digital channels
13. Securing optimal digital campaign delivery in line with agreed upon KPI’s
14. Partnering with Brand Managers, Digital Marketing Manager and Sales Managers to ensure optimized and effective execution of Digital activation plans, eCommerce initiatives and KA activations.
15. Ensuring data driven customer centricity, through evaluating and acting on measurable results.
What You Need to Succeed (minimum qualifications):
16. BA or similar level degree in marketing, communication, media or related field.
17. Strong understanding of marketing strategy and applied tactics.
18. Experience coordinating integrated digital marketing campaigns across multiple channels - from concept to execution and performance evaluation.
19. Demonstrated experience working hands on with digital and social platforms and management tools.
20. Structured way of working
21. A result driven team player able to work in and with a proactive team with a high degree of customer focus
22. Excellent organizational and implementation skills
23. Written and verbal communication skills in French
24. Written and verbal communication skills in English
25. Personal accountability and strong drive for execution
26. Ability to set priorities and manage multiple tasks.
27. A talent for executing project based on a deadline and managing multiple stakeholders, both internal and external.
28. Mastery of and compliance with approval requirements, Elanco policies and procedures.
29. Positive attitude and fit with Elanco values.
Reporting relationships:
30. Reports to: Digital Marketing Leader BeNeNo
31. No direct reports
Additional Information:
32. Full-time role.
33. Hybrid working model applies.
Don’t meet every single requirement? Studies have shown underrepresented groups are less likely to apply to jobs unless they meet every single qualification. At Elanco we are dedicated to building a diverse and inclusive work environment. If you think you might be a good fit for a role but don't necessarily meet every requirement, we encourage you to apply. You may be the right candidate for this role or other roles!