We're looking for an SEO & Content Performance Lead to join the team of one of our clients in Brussels.
What are your responsibilities?
* Define and implement a multi-channel content strategy aligned with business and digital goals
* Use analytics, SEO data, and customer insights to continuously optimize content and drive measurable impact
* Manage and mentor a team of content and digital experts (copywriters, SEO specialists, etc.)
* Ensure content is aligned with brand tone, consistent across platforms, and optimized for web & mobile
* Set and monitor KPIs for engagement, conversion, and traffic, using A/B testing and experimentation to improve results
* Collaborate with stakeholders in product, marketing, UX, and development to enhance customer journeys
* Explore and implement new content formats and innovative storytelling techniques
Who are we looking for?
* 5+ years of experience in digital content strategy, performance marketing, or content leadership
* Strong track record of building and executing content plans that deliver measurable results
* Experience working in complex or large-scale environments
* Fluency in Dutch or French, and a strong command of English
* Proficiency with headless CMS platforms (e.g., Contentful, Sanity), SEO tools (SEMrush, AHREFS), and analytics platforms (Google Analytics, Search Console, etc.)
* Experience working in Agile/Scrum environments, using tools like Jira, Miro, and Confluence
* Excellent communication, team leadership, and stakeholder management skills
NB: This is not a consultancy position; you will be on the client's payroll.