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Market funnel performance manager

Saint-Gilles
Stellantis Belux
Publiée le Publiée il y a 11 h
Description de l'offre

About the job

All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description. Stellantis is a leading global automaker, dedicated to giving its customers the freedom to choose the way they move, embracing the latest technologies and creating value for all its stakeholders through its unique portfolio of iconic and innovative brands. Stellantis Belux represents brands such as Peugeot, Opel, Citroën, Fiat, Abarth, Alfa Romeo, DS, Jeep, Lancia & Leap Motor in the Belgian and Luxembourg markets. As the official importer of Stellantis vehicles, we work closely with a nationwide network of authorized retailers to ensure the availability, quality, and service excellence our customers expect. Be part of a company that's moving the world forward: join us and drive change! Role Overview As a Market Funnel Performance Manager, you are a key member of the Customer Management Office (CMO) team in Belux. Reporting directly to the CMO, you own end-to-end funnel performance across the market and play a central role in driving data-led decisions across marketing, CRM, and commercial teams. You operate at the intersection of data, business, and execution, ensuring that insights translate into measurable impact across all funnel stages. This role goes beyond reporting: you are expected to challenge assumptions, influence stakeholders, and actively drive performance improvements across the organization. The role includes occasional travel within Belgium and Luxembourg and operates in a hybrid working environment. Your Contribution Full-Funnel Performance Ownership Lead performance across all funnel stages: Awareness → Consideration → Intent → Conversion → Loyalty Translate Regional frameworks into actionable market strategies Identify and prioritize key performance drivers through funnel diagnostics and market insights Drive measurable performance improvements across channels and customer journeys Data Quality, Governance & Compliance Ensure high data quality, consistency, and compliance across all customer data systems Act as the local relay of Group data governance standards and guidelines Monitor data usage in terms of quality, compliance, and business relevance Lead data quality initiatives and awareness across NSC teams and retailer network Data → Insights → Action Analyze customer, media, and CRM data to generate actionable insights Enable data-driven decision-making across marketing, CRM, and business teams Identify growth opportunities and inefficiencies across the funnel Support a structured test-and-learn approach through A/B testing and measurement Alignment with Regional Standards & Tools Implement Regional KPI frameworks, dashboards, and measurement methodologies Ensure adoption of Regional tools as the single source of truth Collaborate with Regional teams on benchmarks, targets, and methodology evolution Cross-Functional Leadership & Optimization Lead funnel optimization across media, CRM, brand, and agency teams Partner with agencies to improve targeting, creatives, and conversion flows Align stakeholders around performance priorities and improvement plans Strategic Influence & Decision Support Challenge business assumptions using data and market insights Drive alignment between business priorities and performance strategy Influence stakeholders across functions and seniority levels Bring clarity and direction in complex or ambiguous situations Business Governance, Reporting & Forecasting Translate data into clear business insights for leadership Lead performance reporting cycles (weekly, monthly, quarterly) Apply and refine forecasting models using local market indicators Drive budget efficiency and allocation across funnel stages Key KPIs (Aligned with Regional definitions, applied within market context) Awareness: Reach, CPR, traffic quality Consideration: CTR, engagement, lead volume, CPL Intent & Conversion: Lead-to-sale conversion, CPA Retention: Loyalty rate, CRM lifecycle KPIs Efficiency: Budget allocation efficiency Forecasting: Demand, lead, and sales forecast accuracy Profile What Makes You a Great Fit A Bachelor's or Master's degree, preferably in Marketing, Data, or Business 6–10+ years of experience in performance marketing, analytics, CRM, or growth roles Proven experience managing full-funnel performance and KPIs Strong understanding of data governance, data quality, and GDPR Practical experience with tools such as GA4, BI tools (Power BI/Tableau), CRM platforms, and Excel Experience navigating complex matrix organizations and influencing without direct authority Strong communication and stakeholder management skills Fluency in English; French and/or Dutch is a strong asset A genuine passion for cars and enthusiasm for our brands is a plus Mindset & Capabilities You combine strong analytical expertise with business acumen You are not just reporting data — you influence decisions and drive outcomes You are comfortable challenging senior stakeholders with confidence and clarity You thrive in complex, fast-moving environments and bring structure where needed You have a strong sense of ownership and accountability for results You are hands-on when needed, while maintaining a strategic perspective What We Offer Stellantis provides a range of benefits. Below is an overview of what you can expect. Please contact your Human Resources Business Partner for further details. A competitive compensation & benefits package including a bonus scheme and additional benefits A comprehensive holiday package A strong focus on personal development with access to dedicated learning platforms Hybrid working environment supporting both flexibility and team collaboration The opportunity to be part of a diverse and inclusive multinational team Ready to make an impact and help shape full-funnel performance in Belux? Apply today - share your resume (CV) and, if you can, a short cover letter telling us what excites you about this role. At Stellantis, we assess candidates based on qualifications, merit, and business needs. We welcome applications from people of all gender identities, age, ethnicity, nationality, religion, sexual orientation, and disability. xjsrcvq Diverse teams enable us to better meet the evolving needs of our customers and build a sustainable future.

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