Product Manager (3-10 years Experience) B2B Marketing | Construction Solutions | Segment Strategy | Demand Generation
Our customer is an international leader in sustainable construction, driven by a passion for excellence and a strong focus on people. It operates globally with a portfolio of well-known construction brands and solutions used across residential, commercial, and industrial building projects. The organization places strong emphasis on collaboration, innovation, and sustainability, supported by its Road to Sustainability 2030 strategy. Recognized as the world’s #1 most trustworthy company in the construction sector by Newsweek and Statista in 2023, and listed among the top companies to grow your career in Belgium according to LinkedIn, the company offers a dynamic and international environment where employees are encouraged to learn, grow, and lead.
As Product Manager, you will lead all marketing efforts targeting general contractors, prefab builders, and OEM partners in Region North. You will develop deep audience insights and translate them into compelling marketing strategies across the portfolio, ensuring consistency across brands, applications, and markets. Working closely with commercial, product, and digital teams, you will bridge technical product expertise with marketing strategy, ensuring that marketing initiatives align with real-world construction processes and customer needs.
Strategic Segment Marketing & Value Proposition Development
• Lead all marketing efforts targeting general contractors, prefab builders, and OEM partners in Region North.
• Develop deep audience insights to craft compelling value propositions and marketing strategies across all brands, products, and applications.
• Promote solutions across diverse segments and product types, ensuring consistency regardless of application or market (facade, roofing, interiors).
• Leverage technical knowledge and regular customer visits to align marketing initiatives with real-world needs and industrial processes.
• Develop and implement annual marketing strategies and action plans (digital and offline) tailored to contractors, prefab builders, and OEMs.
• Manage website content, newsletters, social media, SEO, SEA/Google Ads, and other online activities together with the central digital team.
• Performance Management & Marketing Effectiveness
• Monitor key indicators including brand awareness, lead generation, and project pipeline development.
• Master’s degree in Marketing, Communication, Business Administration, construction or equal by experience.
Strong technical affinity and understanding of industrial processes.
• Excellent project management, prioritization, and organizational skills.
• Analytical mindset with a data-driven approach to marketing performance.
Languages
• Fluency in English and Dutch.
Work for the world’s #1 most trustworthy construction company (Newsweek & Statista 2023).
• Batenborch International is a specialized Executive Search firm focused on recruiting commercial and marketing leadership talent across Europe. We partner with both international groups and fast-growing organizations to identify and attract high-impact professionals in Sales, Marketing, General Management and Digital roles.