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Marketing & communication performance analyst

Laeken
Nexeo
Publiée le 14 septembre
Description de l'offre

Nexeo Belgium is a consultancy company that supports its clients in the banking, finance, insurance, and public sectors throughout all phases of their transformation projects: from business consulting to the implementation of IT solutions.

International presence (France, Belgium, Luxembourg, Switzerland & Canada)

450+ employees

Over 20% growth each year

We are currently looking for a Marketing & Communication Performance Analyst for one of our key clients.

Mission context

As a Marketing & Communication Performance Analyst, you will play a central role in driving performance culture within the cluster. You will work closely with other analysts dedicated to Run & Change activities, providing actionable insights to improve campaign effectiveness, customer experience, and revenue growth.

Your responsibilities

* Facilitate decision-making by analyzing campaign performance and delivering actionable insights to optimize marketing strategies.
* Develop and maintain dashboards, reports, and KPIs to measure campaign effectiveness, customer behavior, and market trends.
* Identify areas for improvement and recommend data-driven solutions to enhance conversion rates and customer engagement.
* Document, support, and train users on performance analysis tools and methodologies to foster data-driven decision-making.

Your profile

Education & Experience

* Bachelor’s or Master’s degree (or equivalent experience).
* At least 2 years of experience in measuring the performance of marketing and communication initiatives.
* Strong knowledge of marketing performance KPIs, marketing funnel, and conversion funnel.

Technical skills

* Proficiency in at least one data visualization tool (Tableau, Power BI, ...).
* Knowledge of Adobe Analytics.
* Strong command of SQL and Excel.

Languages

* Good knowledge of French with a passive knowledge of Dutch, or vice versa.
* Good command of English.

Soft skills

* Strong analytical mindset, with the ability to translate data into impactful insights.
* Excellent collaboration and communication skills, inspiring colleagues and stakeholders.
* Proactive, curious, and continuously seeking improvement.
* Ability to challenge, connect, and align actions for measurable results.

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