About the job
Mission
As Product Marketer SMEs & Accountants (Belgium), you are responsible for the success of the Banqup platform in the Belgian market. You act as the bridge between product functionality and clear user value for SMEs, accountants, and reseller partners.
You translate complex technical and regulatory product information into clear, engaging, and compliant content that drives product adoption. From a short product video to an in-depth whitepaper, you ensure every piece of content is accurate, on-brand, and tailored to the Belgian context.
Working closely with the Product Marketing Lead, Product, Engineering, and Legal/Tax teams, you safeguard Banqups product voice across all Belgian product touchpoints.
Responsibilities
This is what we expect of you:
1. Go-To-Market & Product enablement:
Own the local Go-To-Market execution for new product features. Create sales decks, flyers, and feature launch kits that empower sales and partner teams and accelerate user adoption. You take ownership of content decisions while coordinating with Legal & Compliance where required.
2. Multimedia production (Video & Content):
Plan, script, record, and edit high-quality product demos and tutorials. Develop visually engaging step-by-step guides and PDF documentation in line with Banqup brand guidelines. You are accountable for both production quality and the local content budget.
3. Regulatory compliance & Content accuracy:
Act as the local point of contact between Product & Engineering and Legal/Tax teams. Ensure all content reflects current Belgian regulations, including VAT rules and fiscal terminology, and remains accurate as legislation evolves.
4. Localization management:
Manage the full localization workflow for the Belgian market (Dutch and French). Maintain local tone of voice, terminology, and quality standards, ensuring all content is professional, compliant, and market-appropriate.
5. Market intelligence & Feedback loop:
Collect insights from users, Sales, and Support to identify content gaps and friction points. Use these insights to define local content priorities and provide structured input into the global product roadmap.
About Banqup
At Banqup Group, our mission is to make business easy and smart by helping organisations build strong digital connections with their customers and suppliers. We are a leading financial technology company that simplifies and automates business processes through our innovative digital solutions. Our platform connects businesses with their customers, suppliers, and financial institutions, enabling seamless electronic document processing, invoicing, payment services, and administrative workflows.
Our cloud-based open network of consumers and organisations - small or large, local or global - promotes collaboration, digital interactions, document exchanges, payments and cash flow optimisation. It also enables us and our partners to create additional data-driven services to help organisations grow.
In our trusted network we equip every verified participant with the right tools to digitise and automate business processes including order-to-cash and procure-to-pay processes. Those tools range from smart mobile and web applications over software integrations all the way to fully documented APIs.
Our vision is to become the leading digital one-stop shop solution for administrative, financial, and payment processes and communications between parties. By leveraging cutting-edge technology and a customer-centric approach, Banqup Group empowers businesses to focus on their core activities while we handle the complexities of their financial and administrative processes.
We would be happy to see
We are looking for candidates who have:
6. A Bachelors degree in Communication, Marketing, Technical Writing, Multimedia Production, or a related field (Finance/Accounting is a strong plus).
7. At least 3 years of experience in product marketing, content marketing, or technical documentation within a B2B SaaS environment.
8. Proven experience creating a wide range of assets, including sales decks, whitepapers, feature documentation, and video tutorials (portfolio required).
9. Native or fluent Dutch and/or French, with business-fluent English.
10. A strong understanding of local accounting principles, tax terminology, business payments, or SME practices.
11. Hands-on experience with presentation and multimedia tools (e.g. PowerPoint, video editing software).
12. Excellent written and verbal communication skills, with the ability to translate complex technical or legal topics into clear, user-focused content.
13. Strong autonomy, ownership mindset, and project management skills.
This is what you win
We offer a market-conformed gross salary that reflects your skills and experience. Furthermore we offer an insurance package (hospitalization, guaranteed income and pension benefits) and a company car including fuel- or charging pass. We provide a net expense allowance, additional vacation days and flexible hours with home based- working possibilities to allow our employees a healthy work- life balance.
Banqup Group is offering more and more services that require a great deal of trust from our customers. As a result, all roles within any of the companies of the Banqup Group are subject to some form of a background check. For most roles, this will involve a simple identity and degree verification. For other roles, we might be required to also verify your criminal record and employment history.