Consumer and Market Insights Lead
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Behind every strong brand decision lies a deep understanding of people. Their needs, motivations, habits — and the moments that truly matter. At Nestlé Benelux, consumer and shopper insights are not a support function; they are a strategic lever for growth.
As CMIA Lead, you will be the voice of the consumer within the organization. By transforming data, research and trends into clear insights and compelling stories, you will shape brand strategies, fuel innovation and enable better decisions across all categories in Benelux.
Responsibilities
Act as the strategic insight partner for Benelux category and brand teams, embedding consumer and shopper understanding into decision ‑ making.
Design and lead qualitative and quantitative research projects in line with Nestlé insight methodologies.
Maximize the value of syndicated data sources and ensure best ‑ practice use across teams.
Translate complex data into clear, actionable insights that drive brand and category growth strategies.
Support brand teams in applying consumer understanding throughout the full marketing cycle.
Manage the annual research roadmap in collaboration with Zone Europe and above ‑ market teams.
Ensure consistent storage, sharing and activation of consumer learnings across the organization.
Collaborate closely with marketing, media, digital and data teams to connect insights to execution.
As CMIA Lead you report to the Marketing Lead and you are part of the Marketing department of Nestlé Benelux.
Qualifications
At least 5 years of experience in consumer insights, market research or analytics, ideally in FMCG or at a research agency.
Strong hands ‑ on experience with qualitative and quantitative research methodologies.
Proven ability to synthesize data into clear insights and persuasive stories.
Solid understanding of brand building and marketing decision processes.
Strong analytical skills combined with commercial awareness.
Excellent stakeholder management and influencing skills.
Curiosity, rigor and a passion for understanding consumers and shoppers.
Fluency in English and Dutch and/or French.
Benefits
a fulltime position (38 hours a week).
hybrid (remote) work arrangement - structural homeworking between 40% and 60% (on monthly basis), with 1 fixed team-day and up to 2 flex-days.
excellent terms of employment, with elements such as a 13th month, company car, 27 holidays, seniority days and many other extras.
various career opportunities, both in Belgium and internationally.
opportunity to commit to one of Nestlé's social causes during working hours.
attractive policy to build up additional holidays.
savings thanks to great discounts at various (online) shops.
transportation costs allowance for private car, bike and public transport.
What we offer in terms of culture and wellbeing
Our slogan is 'Boost your development, fuel your curiosity and be future ready'. We offer impactful training and development programs and coaching to help you upgrade your skills and take your career to the next level.
Your well‑being is our priority. We support this with various activities to promote your physical and mental health.
At the office, you can enjoy fresh fruits as well as a healthy and varied food offering in our restaurant, Good Food Good Life.
Within the Nestlé culture, we believe it is important for you to be yourself. If you have a passion for DE&I, join our Diversity, Equity & Inclusion Ambassadors.
You contribute to Nestlé's mission to improve the quality of life and make a positive impact on the future.
We are committed to creating an inclusive environment. xphnsxz Respect is at the heart of Nestlé's culture, and we strive to give every employee a safe and welcoming place to work, regardless of your gender, religion, cultural background, age, disability, or whom you love. We actively work to ensure equal opportunities for all.
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