This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Demand Generation Manager in Brazil.
This role is a key driver of growth within a fast-scaling AI-driven platform focused on DevOps, cloud infrastructure, and observability. You will be responsible for building and optimizing a full‑funnel demand generation engine that attracts, engages, and converts technical and executive buyers. Operating in a highly dynamic environment, you will design and execute multi‑channel campaigns that directly impact pipeline creation and revenue growth. The position combines strategic planning with hands‑on execution across inbound, outbound, paid, and account‑based marketing channels. You will also leverage AI tools as a core part of your workflow to accelerate campaign development, personalization, and performance optimization. This is an opportunity to shape modern, AI‑powered demand generation practices in a highly technical and rapidly expanding market.
Accountabilities
* Own and execute a full‑funnel demand generation strategy across inbound, outbound, paid media, SEO/AEO, ABM, and lifecycle marketing channels to generate and accelerate pipeline.
* Design and run multi‑channel campaigns targeting technical and executive personas, including engineers, DevOps teams, and senior decision‑makers.
* Manage paid acquisition campaigns (Google Ads, LinkedIn and other platforms), including targeting, budgeting, performance tracking, and optimization.
* Develop and optimize inbound and nurture programs, including email sequences, landing pages, content distribution, and lead re‑engagement workflows.
* Partner with sales, RevOps, and marketing teams to align campaigns with pipeline goals and ensure strong conversion performance across the funnel.
* Monitor and analyze campaign performance, run A/B testing, and continuously optimize based on ROI, attribution, and pipeline contribution.
* Leverage AI tools to automate, scale, and improve campaign creation, content generation, personalization, and reporting processes.
Requirements
* 3–5 years of experience in B2B demand generation or growth marketing roles with ownership of multi‑channel campaigns.
* Strong understanding of DevOps, cloud‑native, SRE, platform engineering, or technical B2B ecosystems.
* Experience engaging both technical audiences (engineers, architects) and executive stakeholders (CTOs, VPs of Engineering).
* Hands‑on experience with demand generation channels including SEO/AEO, paid media, ABM, outbound campaigns, and lifecycle marketing.
* Proficiency with marketing automation and CRM tools such as HubSpot, Marketo, Salesforce, or similar platforms.
* Experience working with paid advertising platforms like LinkedIn Campaign Manager and Google Ads.
* Familiarity with intent and technographic data tools (e.g., 6sense, Bombora, G2).
* Strong analytical skills with the ability to measure performance, optimize funnels, and improve ROI.
* Experience using AI tools (e.g., ChatGPT, Claude) to enhance marketing workflows and campaign execution.
* Strong project management, communication, and cross‑functional collaboration skills.
Benefits
* Competitive compensation aligned with experience and market benchmarks.
* Remote‑first work model within Brazil.
* Opportunity to work in a high‑growth AI and DevOps‑focused technology environment.
* Exposure to cutting‑edge AI tools and modern demand generation practices.
* Strong ownership of strategy, execution, and pipeline impact.
* Collaborative, fast‑paced, and innovation‑driven culture.
* Career growth opportunities in marketing leadership and revenue operations domains.
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