Are you a marketeer at heart? Do you have strong experience in mapping out a product marketing strategy and translating this into a concrete plan? Do you enjoy collaborating with a variety of stakeholders? Does leading a small team sound like your cup of tea? Let’s meet!
(PRODUCT) MARKETING MANAGER MBA & MASTERS PROGRAMMES
Vlerick Business School is an innovative, top-ranked and sustainable international business school in the heart of Europe. Our purpose is to transform people for a better world. At Vlerick we offer our participants a transformative experience where they discover the knowledge, mindset and confidence they need to take their next leap – and become the entrepreneurial leader our world needs.
Vlerick operates with a centralized marketing team that consolidates expertise to drive impact across the organization. At the same time, dedicated (product) marketing managers are embedded within the business units. Working in close partnership, this structure ensures full alignment with business priorities, market and participant needs, and continuous product development and innovation.
As part of our close-knit team, you’ll bring our school’s strategy and purpose to life. Are you excited to join our MBA and Masters units as a Product Marketing Manager? Here’s what you need to know!
Your mission
1. Own the product marketing strategy for the MBA & Masters units and act as the main marketing contact between the business units and central marketing.
2. Closely monitor and translate market, customer and competitive insights into clear value propositions, targeting choices, learning paths and go-to-market priorities.
3. Co-own and steer lead-generating marketing efforts for the MBA and Masters programmes by setting priorities, targeting and budget allocation, while campaign strategy, execution and optimisation are handled by central marketing experts.
4. Manage the marketing budget for the MBA and Masters units and monitor performance, impact and ROI across sub-portfolios.
5. Ensure strong marketing and sales alignment, accurate data flow and a professional follow-up of sales qualified leads.
6. Lead and develop a small team within the business units, fostering collaboration, ownership and high performance.
7. Actively participate in and support marketing events, directly engaging with target audiences to capture insights and continuously sharpening market alignment.
8. Strengthen the brand presence of the MBA and Masters units by managing ambassadors, establishing and nurturing partnerships with external stakeholders, and representing the units in school-level marketing initiatives.
You
9. Are a marketeer at heart and have strong relevant experience (5-10 years) in mapping out a product marketing strategy and translating this in a concrete plan and budget.
10. Have strong analytical skills, with the ability to interpret data and make data-driven decisions.
11. Have good communication and interpersonal skills, with the ability to interact and collaborate effectively with a variety of stakeholders, including the central marketing team, the (product) marketing manager of the executive education programmes, and the business units, ensuring alignment towards common goals and cohesive efforts.
12. Have strong leadership and people management skills, with the ability to inspire and motivate a team.
13. Are driven and goal-oriented and have strong planning & execution skills. Showing willingness to take action and ensure strategies are not only high-level but also actionable and grounded.
14. Have an entrepreneurial mindset & are able to navigate through the transition.
15. Have an excellent written and verbal knowledge of English.
16. Are flexible to work on our two campuses (Ghent and Brussels), in combination with your home office.
#ProudtobeVlerick
17. Autonomy and responsibility in an engaging work environment.
18. A dynamic, open, and international company culture.
19. Opportunities for professional and personal growth.
20. A team of enthusiastic, driven colleagues, passionate about learning.
21. Flexibility: 30+ holiday days, working from home, a flexible benefits system, etc.
22. Meal vouchers, a hospitalization insurance, a group insurance, a company car and a mobility budget.
23. Having a real impact and inspire people to live, learn and leap!
At Vlerick, openness to the world is part of our DNA. We are continuously working towards being a truly diverse, equitable and inclusive place to work and learn at. So, no matter who you are, where you come from, or what your dreams are, we are looking forward to receiving your application.
Take the leap!
If you think you meet these criteria, please apply with your resume and motivation letter on. Happy to give you more information on the job content: and/or the selection process and working at Vlerick: .