* REQ
* 23/01/2026
* Brand Management
* Brussel, België
* ING Bank
THE OPPORTUNITY
At ING, we empower people to stay a step ahead. We are redefining banking with technology, customer focus and data-driven teams.
Our Communications, Brand & MarCom department drives growth, reputation and engagement. To support this, we are epanding our Media team.
As Senior Media Manager, you will manage paid media campaigns in the Belgian market, maimize impact and drive client acquisition, working closely with our media and creative agencies. You bring strong epertise in marketing, paid media and data-driven performance analysis.
THE CENTER OF EPERTISE COMMUNICATION, BRAND & MARCOM
You will report to the Epert Lead, collaborate closely with colleagues in Growth Area, MarCom and Branding teams, and feel comfortable managing a wide range of internal stakeholders. You will be part of the Center of Epertise (CoE) Communication, Brand & MarCom, a team of more than 50 colleagues.
YOUR RESPONSIBILITIES
* Lead and define the awareness and consideration campaign media strategy for one or several products, with the goal of optimizing KPIs.
* Manage end-to-end campaign eecution (briefing, setup monitoring, optimization, reporting) and challenge the media agency across all paid media touchpoints.
* Monitor performance campaigns with Performance Media eperts, conduct deep-dive analyses, and propose optimizations to meet target KPIs.
* Present regular reports, gather best practices and provide actionable recommendations.
* Provide feedback to the business on paid media results and growth opportunities.
* Define and launch eperiments to improve advertising effectiveness.
* Advise on future technology capabilities and contribute to shaping the media roadmap.
* Collaborate with a variety of stakeholders to optimize campaigns toward defined goals.
WHO ARE WE LOOKING FOR?
* Bachelor's or Master's degree in marketing or another relevant field.
* 7–10 years of eperience in a media agency or in a media role on the advertiser side.
* Proven eperience developing and implementing paid media strategies, with hands-on management of both offline and digital campaigns.
* Deep knowledge of the Belgian media and publisher landscape.
* Strong team player, creative problem solver, always seeking improvements. Continuous optimization mindset with a positive, can-do attitude.
* Strong data-driven approach with the ability to etract meaningful insights.
* Eperience with Adobe Real-Time CDP, Google Marketing Platform (SA360, DV360, CM), Meta/ Business Manager and tag managers is a plus.
* Ability to engage and manage stakeholders at all levels through clear communication and reporting.
* Ecellent multitasking, accuracy and prioritization skills in a fast-paced environment.
* Ecellent spoken and written English.
WHAT WE OFFER YOU
* A clear purpose, a unique offering and a competitive, fleible compensation package.
* Personal growth opportunities and challenging work with endless possibilities to achieve your ambitions.
* An informal, dynamic environment with innovative colleagues supporting your journey.
* A progressive and agile way of working where new ideas are valued.
* The opportunity to meet key players in the media landscape (publishers, tech companies, leading marketing tools).
If you feel ready for this challenge, please send us your CV and a short motivation letter (ma. 300 words).
Your place of work
Eplore the area
Questions? Just ask
Izabela Szerszeń
Bij ING willen we het beste uit mensen halen. Daarom hebben we een inclusieve cultuur waarin iedereen de kans krijgt om te groeien en een verschil te maken voor onze klanten en de samenleving. Diversiteit, gelijkheid en inclusie staan bij ons altijd voorop. We behan iedereen eerlijk, ongeacht leeftijd, geslacht, genderidentiteit, culturele achtergrond, ervaring, geloof, ras, etniciteit, beperking, gezinssituatie, seksuele geaardheid, sociale afkomst of wat dan ook. Heb je hulp nodig of kunnen we iets voor je doen tijdens je sollicitatie of gesprek? Neem dan contact op met de recruiter die bij de vacature vermeld staat. We werken graag samen met jou om het proces eerlijk en toegankelijk te maken. Lees hier meer over hoe wij staan voor diversiteit, inclusie en erbij horen.