Senior Social Media Manager — Collector's Needle
Collector's Needle is a media brand within Richard Belgium; this job post is published by Richard Belgium for a role on the Collector's Needle team.
Location: Willebroek, Belgium (studio-based)
Main channels: Instagram & YouTube
Other channels: TikTok, Facebook, LinkedIn, X, Pinterest
Work mode: Full-time, in-house | Flexibility during peak periods (weekends/overtime) | Travel (EU & international)
Important: This is not a filmmaker or video editor role. Most video/photo assets are produced by our in-house production team. This role focuses on social-first strategy + publishing system + content packaging (thumbnails/copy) + growth + reporting.
What is Collector's Needle?
Collector's Needle is a media brand built around international tattoo artists and premium lifestyle culture. Our studio production team delivers high-quality video and photography; your job is to package that content, build consistent publishing discipline, and drive measurable growth across channels.
Purpose of the role
Turn studio content into platform-ready publishing (cover/thumbnail, title, description/caption), build daily/weekly/monthly publishing plans, and continuously improve performance through measurement and optimization.
Main responsibilities
* Build daily/weekly/monthly content & publishing plans per platform (content calendar) + content strategy
* Storytelling frameworks: pre / live / post, series logic, formats, publishing rhythm
* Package production assets for each platform:
* Covers/thumbnails (Canva/Photoshop)
* Titles + descriptions/captions (short-form copywriting, premium brand tone)
* Publishing metadata: CTA, link structure, tags/hashtags, publishing notes
* Run daily Instagram operations: Stories + Reels (incl. occasional phone-shot backstage/lifestyle)
* YouTube: YouTube Studio, basic YouTube SEO, metadata (thumbnail, title, description, chapters)
* TikTok: platform-native adaptation and consistent publishing flow
* Meta Business Suite: page management; when needed, small-budget boosting/sponsored posts and basic Ads operations (not a performance marketing role)
* Social listening & trends: weekly trend/format scanning and test plan suggestions
* Brand safety / crisis basics: professional tone in DMs/comments, escalation rules, sensitive content checklist
* AI-supported workflow: headline/caption variations, planning and summarizing to increase productivity (while protecting brand voice)
* Weekly analytics & reporting: KPIs, insights, action list
* Work closely with the studio team (director/camera/photo/editor) and manage validation/publishing loops
Requirements (must-have)
* 5+ years experience in social media management (mid–senior / senior)
* Canva + Adobe Photoshop; YouTube Studio; Meta Business Suite; strong analytics mindset
* Excel/Notion or social media management tools (planning, tracking, reporting)
* Proactive, autonomous, structured; discreet and reliable
* Valid Belgian work authorization (mandatory)
* Premium brand communication and representation standards
* No travel restrictions (EU & international) + flexibility during peak periods
Languages
* English (mandatory)
* Dutch and French (strong plus / preferred) (depending on team and operational needs)
Education (preferred)
* Bachelor’s degree in Marketing/Communications/Media/Business (or related) — preferred
* Equivalent proven experience is accepted
Apply
Send CV + portfolio/samples + references
📩 vacature@edelmetaalrichard.be
* Subject: Application — Senior Social Media Manager — Full Name