Short Intro and About the Job
Join us in shaping the voice of Danone across Benelux!
In this dynamic role, you’ll lead our social media, PR, and influencer marketing efforts — driving impactful storytelling, engaging communities, and amplifying our brand presence across platforms. If you're passionate about digital transformation, strategic communication, and making data-driven decisions, this is your opportunity to bring value, creativity, and innovation to a fast-paced, collaborative environment.
Concretely in this role, you will be responsible for:
Social Media:
1. Implement cross-brand SoMe Strategy (Campaign-specific & Always-On)
2. Lead brand-specific SoMe tactical plans: from brief to reporting
3. SPOC for Danone BE social media channels: Instagram, Facebook, Pinterest, Tiktok & new emerging ones
4. Setting benchmarks & KPIs, measuring performance / ROI, continuous revision
5. Crisis management SPOC (daily adh oc requests, quarterly business review & reporting)
6. Owner of social listening and community management processes within Danone BNL & towards our partners (global & agencies)
7. Local tools & tech ownership, Global team leasing SPOC: Datorama, Redmill, Sprout Social, Wrike, Facebook Business Manager, TalkWalker
8. Codification of key cross-brand learnings
9. With media agency in the lead, monitor, track, analyze and report performance KPIs on SoMe platforms
10. IAS performance champion: cross-brand reporting & learnings extraction
11. Continuous trends sharing & broader team upscaling.
PR & Influencer marketing:
12. PR & Influencer Marketing strategy ownership & implementation.
13. Guardian of cross-brand ways of working, ensuring simplicity and efficiency in processes.
14. Agency relationship owner, contractual and negotiation SPOC
15. Setting benchmarks & KPIs, performance / ROI measurement & cross-brand results sharing.
16. In collaboration with brand teams & Sr Media managers, identify PR-worthy opportunities to leverage stronger storytelling for our brands in Benelux;
17. Liaising with Danone Global IBC & PR team to ensure consistency of BNL strategy vs global guidelines, setting best practice examples
18. In-house expert for executional excellence, advisory role towards brand teams for implementation of PR & influencer campaigns.
About You
To succeed in this role you bring:
19. Prior relevant expertise in Social Media, PR & Influencer Marketing (2-5 years)
20. Ability to set the agenda and ensure plans are in-line with strategy & codified insights
21. Driven by business impact; real partner for other Marketing teams
22. External perspective, continuous learner, trends watcher
23. Ability to find the balance between discipline and innovation
24. Ability to extract maximum value from external partners and our global team
About Us, We offer and What's next
In all our activities we respect the Danone values that are fundamental to our company: Humanism, Openness, Proximity and Enthusiasm. These beliefs guide us in how we work and interact with each other. Do you share the same values, then Danone is certainly a good fit for you!
At Danone, we are committed to fostering a diverse and inclusive workplace that drives our growth as a business, as teams and as individuals.
Did you know that as a B-Corp certified company, Danone Belux meets the highest verified standards of social and environmental performance, transparency, and accountability?
We offer
It is an exciting time to join Danone as a Name Position. In our vibrant and international working environment you will be supported to learn new skills and to grow an impactful career aligned with your personal aspirations.
At Danone Belux, we offer a hybrid working environment which enables each team to meet our people's desire for flexibility.
What's next
It’s simple – hit the “apply” button now.
You have until October 20th to apply, so waste no time! In order to comply with GDPR we can’t process your personal data without your given consent, so please apply directly via this website.
Do you want to know more about the daily life of our Danoners? Check out our and our Instagram account.
Good luck, we can’t wait to meet you!
#LI-BE #LI-HYBRID