About us Bambaw is a sustainable consumer goods company building multiple brands across home textiles, personal care, oral care, and everyday essentials. We're growing fast, but our marketing organization hasn't kept pace. Marketing Strategy Consultant to design and implement a clear marketing operating model so our Brand, Growth, and Studio teams can work together effectively.
Today, our marketing is mostly brand-led. We have strong storytelling, product education, and content creation. We need someone who can step in, diagnose the gaps, design the right operating model, and help the team adopt it.
Audit the current marketing organization
Design the marketing operating model
Studio delivers creative.
Build core marketing processes
Creative briefing system (from Brand to Studio).
Marketing planning cadence (with clear owners and timelines).
Performance and demand creation setup (paid social, search, CRO).
Help the team adopt the new structure through workshops and coaching.
Align with Product Development (NPI system), Supply Chain, and Channel leads.
Provide role definitions and sequencing so the team can scale after you leave.
You've built or restructured a marketing team, ideally at a consumer brand or DTC company. 10+ years in marketing with experience in organizational design or marketing leadership.
~ Track record of structuring marketing teams with distinct brand and growth functions.
~ Strong understanding of both brand building and performance/growth marketing.
~ Fractional CMO or interim marketing leadership experience.
Familiarity with product launch processes (NPI / stage-gate).
A real challenge: build the marketing engine for a fast-growing, multi-brand company.
Direct collaboration with the founders and leadership team.
A team that's ready for structure and eager to grow.
Flexibility on working arrangement (remote, hybrid, or on-site in Brussels).
A mission-driven company where sustainability isn't a marketing angle - it's the product.