About the Company
Optimy is a B2B SaaS platform helping large organizations manage and measure their social impact (grants, sponsorships, corporate volunteering, and CSR programs). Our customers are large enterprises (1,000+ employees) across Europe and North America.
As we scale our go-to-market motion, we are strengthening our modern outbound engine: data-driven, well-segmented, personalized, and tightly aligned with Sales and Marketing.
About the Role
We are looking for a Outbound Operations Specialist to own and continuously improve Optimy's outbound execution. This role sits in our Lead Generation Department, at the intersection of Marketing, Revenue Operations, and Sales, with a strong focus on lead quality, relevance, and handover readiness.
Key Responsibilities
1. Contact Sourcing
* Monitor, organize, and continuously improve the sourcing of relevant contacts in large enterprises (1,000+ employees).
* Build and maintain structured contact lists by: — Account segment — Segment / seniority level / role — Use case (grants, sponsorships, volunteering, CSR, etc.)
* Work with tools such as LinkedIn Sales Navigator, data enrichment platforms, and HubSpot to ensure data accuracy and relevance.
2. Outbound Outreach & Sequence
* Execute outbound campaigns through multi-channel sequences (email, LinkedIn, light calling where relevant).
* Personalize outreach based on: — Role and responsibilities — Industry and company context — Known pain points related to social impact management
* Continuously test and optimize messaging, sequences, and timing.
3. Reply Management & Follow-Up
* Monitor replies across all outbound channels.
* Handle first-level follow-ups: — Answer basic questions — Re-engage interested but not ready prospects — Disqualify irrelevant or out-of-scope responses
* Ensure timely and professional responses aligned with Optimy's brand voice.
4. Lead Qualification & Quality Control
* Double-check lead quality and pertinence before handover: — Company size and fit — Role relevance and seniority — Use case alignment
* Apply clear qualification criteria (defined with Sales and Marketing).
* Maintain clean CRM data and clear qualification notes in HubSpot.
5. Sales Handover Preparation
* Prepare high-quality handovers to Sales: — Context of outreach — Prospect interest and pain points — Suggested next steps
* Ensure smooth transitions from outbound to Sales pipeline stages.
* Act as a quality gate to protect Sales time and focus.
6. Tools, Reporting & Process Improvement
* Work primarily in HubSpot (CRM, sequences, properties, workflows).
* Use and connect complementary outbound tools (e.g. Sales Navigator, enrichment tools, sequencing platforms).
* Track and analyze outbound performance: — Reply rates — Positive response rates — Lead-to-opportunity contribution
* Proactively suggest improvements to outbound processes and tooling.
Required Experience & Skills
Must-Have
* 2–5+ years of experience in B2B outbound marketing or sales development, ideally in SaaS.
* Strong hands-on experience with HubSpot (CRM, sequences, contact management).
* Proven ability to source and qualify contacts in enterprise accounts.
* Experience with modern outbound tools (e.g. LinkedIn Sales Navigator, enrichment and sequencing platforms).
* Excellent written communication skills in English (French and German are a plus).
* Strong attention to detail and data quality.
Nice-to-Have
* Experience selling or marketing to large enterprises (1,000+ employees).
* Familiarity with CSR, sustainability, social impact, or non-financial reporting domains.
* Experience working closely with RevOps or GTM teams.
What We're Looking For
* A structured and analytical mindset: you care about why something works, not just doing more.
* High standards for lead quality and relevance.
* Comfortable operating autonomously.
* Curious, proactive, and eager to improve outbound practices continuously.
What We Offer
* A strategic outbound role with real impact on Optimy's growth.
* Close collaboration with Marketing, Sales, and RevOps.
* Modern tooling and a data-driven GTM approach.
* Flexible working environment and international exposure.
* Competitive compensation based on experience.