The Media Buyer will play a critical role in driving the company's overall growth by leading and developing the performance marketing strategy across a set book of business. In this role, the individual will oversee all aspects of performance marketing, including, but not limited to, paid search, social advertising, and other forms of paid media. This position requires a highly analytical and strategic individual with a proven track record of driving acquisition and revenue growth through performance marketing initiatives.
The Media Buyer will work closely with cross-functional teams, including sales, product, dev, and analytics, to develop and optimize campaigns and identify new growth opportunities. This individual will incorporate the latest industry trends, like AI, machine learning, and prompt engineering, across multiple facets of their role to streamline and scale their media buying strategies.
Responsibilities:
Identifying performance marketing trends
Creating funnels that take users from the initial research phase to the purchase
Identify opportunities to grow market share in existing strategies, including innovation through competitive analysis
Guide business forecasting from a paid traffic acquisition standpoint
Daily campaign maintenance. Manage, review, and optimize ad spend
Guide the Product team in building and improving landing pages and funnels
Maintenance of daily revenue data across internal performance tracking dashboards
Maintain and monitor keyword bids, impression share, CPA goals, quality score, and related metrics
Monitor and administer web analytics dashboards, reports, and key reporting tools, and identify key areas aligned with client goals
Optimize ad copy and creative
Analyze and formulate a strategy to drive lead-generation advertising efforts
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and audience building
Tying together various attribution and payout structures within a vertical to compare the performance of offers side-by-side
Generating weekly and monthly client reporting on clicks, leads, and keyword performance
Collaborate with Marketing agencies, affiliate platforms, and advertising partners
Qualifications:
Bachelor's degree in Marketing or a related field, or equivalent experience
3+ years of experience managing PPC campaigns, primarily in Google Ads
Hands-on experience executing and optimizing SEM, native, and paid social campaigns
Proficiency in Microsoft Excel and experience using data analysis tools
Understanding of digital consumer behavior and funnel optimization
Working knowledge of conversion tracking and attribution, including pixels, event tracking, URL parameters, and offline conversions
Ability to analyze performance trends and implement data-driven optimizations
Knowledge of compliance requirements in digital marketing campaigns
About us
Money Group, LLC is an internet-based company headquartered in San Juan, Puerto Rico. Thanks to our consumers and team members, we have become one of the fastest-growing technology companies in the Caribbean. Each year, millions of people visit our portfolio of brands, which includes and, for news, information, and recommendations on some of life's most important financial choices.
We are a fun, creative, and transparent organization where everyone can access our executive team, learn essential business skills, and experience life in a rapidly growing online media environment. We offer great benefits, including health care, dental, wellness, retirement matching, and generous time off
You can follow our Instagram account @lifeatmoney for more information about our company and culture.
Money Group LLC is an Equal Opportunity Employer
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