Description of the company
Our client is an international industrial group and a recognized European leader in the flooring industry, with a strong presence across global markets.
Known for its operational excellence and long-standing partnerships within professional and retail distribution networks, the organization is now transitioning to a new strategic phase
The ambition is clear:
evolve from a product-driven manufacturer to a brand that inspires, connects and creates preference.
This transformation comes with:
1. A focus that will not only be on individual end users but primarily on market activation
2. A desire to bring more emotion, design and storytelling into a historically functional category
The culture is pragmatic, collaborative and down-to-earth, with a strong entrepreneurial mindset and a genuine “let’s make it happen” attitude. Decisions are fast, ownership is real, and people make the difference.
Your Role and Responsabilities
Your Role:
As Marketing Communications Expert, you will play a key role in this transformation.
Reporting directly to the Marketing and Communcation Manager, you will act as a strategic partner and operational driver, helping to turn brand ambition into concrete market impact.
This role is ideal for someone who enjoys building, shaping and activating not just coordinating.
You will work across multiple markets and segments, bringing the brand to life for distributors, retailers, specifiers and end users.
Key Responsabilities:
Brand development
3. Strengthen and evolve the brand positioning across international markets
4. Contribute to defining brand values, messaging and differentiation
5. Ensure consistency across all communication touchpoints
Integrated campaign management
6. Develop and execute ° campaigns (digital, content, retail, activation)
7. Translate strategy into impactful concepts and executions
8. Monitor results and continuously optimize performance
Retail & market activation
9. Develop tools and initiatives that support sell-out and customer engagement
10. Enhance visibility and impact at point of sale
11. Support partners with strong, easy-to-use communication materials
Audience engagement
12. Create targeted initiatives for key influencers and specifiers (designers, architects, project stakeholders)
13. Increase brand visibility within professional and retail ecosystems across multiple international markets
Agency & stakeholder management
14. Brief and coordinate external agencies and creative partners
15. Align with internal teams (sales, product, international markets)
16. Act as a sparring partner to the Marketing Director and proactively bring new ideas
Your Profile
17. – years of experience in Marketing / MarCom
18. Experience in brand building and campaign activation
19. Background in BC or BC combined with BB environments
20. Strategic mindset with a strong hands-on approach
21. Comfortable working in an international and operational context
22. Affinity with design, lifestyle, interior, architecture or consumer-driven environments is a strong plus
23. Creative, pragmatic and impact-oriented
24. Fluent level C in Dutch and English + extra European languages is a plus
You will thrive here if you:
25. Like ownership and autonomy
26. Enjoy building rather than maintaining
27. Want to see the visible impact of your work
28. Feel energized by transformation environments
What's in it for you?
29. A key role in a brand transformation journey within a solid international organization
30. The opportunity to shape a brand and influence its market perception
31. A collaborative environment with short decision lines and real ownership
32. Competitive salary package: €, – €,/month
33. Company car
34. Full benefits package
35. Net allowances
36. Hybrid working model ( days remote)
37. Location: West Flanders (Kortrijk region)
Why this opportunity stands out
This is not a traditional MarCom role.
It’s an opportunity to join a strong industrial player at the moment it chooses to become a brand and to be one of the people making that shift happen.
If you’re looking for a role where you can build, influence and create visible change, this is where your impact will matter.