Key Responsibilities
1. Marketing Strategy & Planning
* Develop and execute the annual Spain Region marketing plan aligned with sales objectives.
* Define target segments and positioning per product line.
* Coordinate marketing calendar including trade fairs, product launches and campaigns.
2. Campaign Management
* Plan and execute online and offline campaigns.
* Manage LinkedIn presence and digital content strategy.
* Coordinate email campaigns and lead nurturing workflows.
* Track campaign performance and ROI.
3. Trade Fairs & Events
* Organize participation in industry exhibitions (e.g. Infra Relatiedagen, TKD).
* Coordinate stand design, promotional materials and local communication.
* Ensure effective follow-up process for event-generated leads.
4. Product Launch Support
* Coordinate local market introduction of new machines.
* Prepare brochures, spec sheets and promotional materials in Spanish.
* Support dealer network with launch kits and marketing tools.
5. Dealer Marketing Support
* Develop co-marketing initiatives with dealers.
* Provide branded materials and local adaptation support.
* Ensure brand consistency across the Benelux network.
6. Content & Communication
* Develop case studies and customer references.
* Create press releases and maintain relations with industry media.
* Maintain local website content and ensure up-to-date product information.
7. Market Intelligence
* Conduct structured market analysis on competition, pricing trends and customer needs.
* Provide periodic market reports to Sales Director.
* Support demand forecasting through market data analysis.
8. CRM & Lead Management
* Manage marketing-generated leads in CRM.
* Qualify leads before handover to Sales.
* Monitor lead conversion funnel performance.
What This Role Is NOT
* No direct sales targets
* No cold calling
* No key account ownership
* No revenue responsibility
Sales execution remains with Account Managers.
Profile & Qualifications
* Bachelor’s or Master’s degree in Marketing, Business Administration or related field.
* 3–5 years of experience in B2B marketing, preferably in industrial machinery, construction equipment or technical industries.
* Experience with trade fairs and product launches is strongly preferred.
* Strong understanding of the Spain market and business culture.
* Excellent communication skills in Spanish and English.
* Analytical mindset with experience in CRM and marketing performance tracking.
* Proactive, structured and hands-on personality.