Part of the Galeries Lafayette group and from its origins as a wool mill, La Redoute has evolved into a heritage French brand, maintaining unique connections with its customers for over 180 years – initially through its catalogues and now digital. We specialize in designing furniture and home decor but also offer a range of fashion items to bring the French lifestyle to customer homes.
Within its Northern Europe Hub (Belgium, the Netherlands, Germany, and international development), La Redoute is looking for a Head of Traffic to accelerate its global digital acquisition performance and support brand growth.
Reporting to the E-commerce Director, the Head of Traffic is a key growth leader, responsible for transforming marketing investments into scalable and profitable business performance.
Your main missions:
1. Traffic Strategy & Growth Leadership
Define and execute the global acquisition strategy across all channels (SEO, SEA, Paid Social, Display, Affiliate)
Identify and prioritize high-impact growth levers per market
Build a clear strategic roadmap and long‑term traffic vision
Monitor market trends and competitive landscape to anticipate changes
Lead and challenge agencies to ensure best‑in‑class strategic and operational execution
Foster a test & learn culture to continuously unlock new growth opportunities
2. Performance & Budget Ownership
Own and optimize budget allocation across channels based on ROAS and growth objectives
Track, analyze, and optimize KPIs (Traffic, GMV, iROAS / iCPA, Conversion rate, CPC)
Drive continuous optimization to maximize ROI, efficiency, and scalability
Implement structured budget governance and performance tracking at global and local levels
Own end‑to‑end traffic performance and accountability on acquisition efficiency
Build, structure, and lead the Traffic team (Search & Media Performance)
Define roles, responsibilities, and scalable ways of working
Coach and develop team members to reach high performance standards
Drive a data‑driven and performance‑oriented culture
Ensure excellence in both strategy definition and operational execution
4. Processes, Tools & Data Governance
Design, standardize, automate processes, tools, and reporting frameworks
Ensure consistency and scalability across markets and teams
Strengthen tracking, analytics, and reporting capabilities
5. Cross‑functional Collaboration & Partner Management
Collaborate closely with e‑commerce, data, CRM, brand and content teams
Align acquisition strategies with broader business and commercial objectives
Manage and optimize external partners and agencies
Communicate clearly on performance, strategic decisions, and roadmap
Translate traffic needs into high‑performing creative and content requirements
Leadership & Soft Skills
Inspiring leadership with the ability to define a clear vision and align teams toward common objectives
Strong strategic thinking with the ability to anticipate and drive high‑impact decisions
Excellent stakeholder management and cross‑functional collaboration skills
Innovation and continuous improvement mindset, driving experimentation, challenging the status quo, and scaling high‑impact initiatives
High adaptability and resilience in a fast‑paced environment
Strong communication and influencing skills, with the ability to engage at all levels of the organization.
Hard Skills
Expertise in multi‑channel acquisition strategy (SEO, SEA, Paid, Social, Display, Affiliate)
Strong experience in media performance and ROI optimization
Advanced knowledge of analytics, tracking, and e‑commerce reporting
Budget management and performance optimization
Strong project management and process structuring capabilities
Profile
Master’s degree (Business, Marketing, Engineering, or MBA)
6–10 years of experience in traffic acquisition / performance marketing
Proven experience in team leadership and management
Strong balance between strategic vision and hands‑on execution
Fluent in English with the ability to operate in an international environment
What We Offer
The opportunity to scale a major French lifestyle brand through performance‑driven campaigns.
Real autonomy on strategy, budget, and testing roadmap.
High‑impact leadership role with direct contribution to business growth
International exposure across multiple European markets
Based in Estaimpuis (Belgium) — hybrid working model.
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