Open since May 2025, The Standard, Brussels marks the hotel brand’s third outpost in Europe. Set in the city’s Northern Quarter, The Standard, Brussels brings the brand’s design, culture and activation-driven philosophy to Belgium.
As our Director of Sales, you will work in partnership with our General Manager, Senior Executive team and Global Sales teams to oversee the Sales function of our new property in Brussels. As part of our senior team, you will oversee a number of important Sales projects on our critical path during pre-opening period, to ensure that our Sales strategy is implemented within the property.
You will play a key role in defining our revenue budget with our Revenue Manager and implement the annual sales plan through your dedicated property sales team across all market segments in order to increase market share, average rate and RevPAR. You will also work closely with both the Revenue & Marketing Directors in the creation of promotions and packages to support transient and direct sales in order to achieve our monthly revenue forecasts.
The Standard, Brussels is our third property in Europe and you will help develop our wider sales and business development strategy within the region to target key accounts travelling inbound to Brussels along with future pan-European business leads for all Standard properties. You will be the main contact for Key accounts and also lead the annual RFP process on-behalf of the hotel.
Your role will involve international travel in order to develop key markets; from within the Benelux Region, Europe and USA. This may include roadshows, sales calls and international travel trade fairs to promote not only The Standard, Brussels but also the wider group. As we continue to expand our brand within Europe you will help develop our wider sales and business development strategy within the region to target key accounts travelling inbound to Europe along with future pan-European business leads for all Standard properties.
This is not a ‘Standard’ Director of Sales position so you will need to have miles and miles of personality and stamina, be highly social, upbeat and friendly; confident and can handle pressure well; thrive in a high-volume, high-energy environment and able to work equally well both independently and as part of a team.
Do you have what it takes to be our Director of Sales at The Standard, Brussels?
A minimum of 5+ years’ experience Senior Sales experience with at least 3 years as a Director of Sales ideally gained within a similar Lifestyle Hotel or large 4- or 5-star Hotel in Brussels or the Benelux region is essential for this role
In addition to this, the ideal candidate will also…
We are defined by our richness of personality and diversity of background and lifestyle so if you think you have what it takes to be a Director of Sales at The Standard, Brussels we’d love to hear from you.
Benefits Include
• CDI - Contrat à Durée Indéterminée
• 20 Days Holiday + Public Holidays
• Meals on Duty (once hotel is open)
• Worldwide Travel Discounts via The Standard Advantage platform & Hyatt Hotels
• Employee & Family Rates across all Standard and Bunkhouse properties
• In-house Experience Programme
• F&B Discounts ranging from 25-50%
• Recruitment Referral scheme
• Local Transport benefit
• Eco-vouchers
• Social Committee with regular monthly social activities