Inside Sales Representative
Location:
Sao Paulo, BR
Overview
Represent Barco as the first human touchpoint in the customer journey, starting the high-touch process of engaging with potential customers after a high-digital oriented journey (e.g. social media campaigns, website visit(s)). Through expert communication, Barco-wide product & solutions knowledge and KPI-driven outreach, SDRs qualify leads, initiate strategic conversations and position Barco as the premium solution provider. All this accelerates pipeline growth and strengthens Barco’s brand perception.
Main accountabilities
1. Pipeline contribution
2. Maximize lead conversion by lead qualification: Identify, enrich, engage and qualify inbound leads into high quality sales opportunities.
3. Account based marketing execution: execute targetted outreach campaigns to strategic accounts, including pro-active engagement with hard-to-reach stakeholders, such as influencers, decision makers by bypassing gatekeepers.
4. Stakeholder management (internal & external)
5. Internal: collaborate closely with peers to share best practices across the different regions, field sales and marketing teams across Barco to align outreach efforts and campaign execution
6. External: build relationships with (potential) end customers, influencers and decision makers in complex buying environments. Build out long term relationships with our (channel) partners to maximize the return on our MQL distribution
7. Lead Assignment & follow up
8. Actively follow up on leads assigned to internal and external stakeholders (eg. Resellers), ensuring continuity, engagement and conversion through coordinated communication and tracking.
9. Actively follow up on our trial programms (try&buy) with end customers, gain valuable feedback to: try and transition this towards a deal or (if negative), try and find out what we can do to improve.
10. Product & Solutions expertise Enterprise: Control Rooms, ClickShare Entertainment: Cinema, Home Cinema, Immersive Experience Healthcare: Diagnostic Imaging, Surgical & Modality
11. Acquire and apply deep knowledge of Barco’s full product and solutions portfolio across:
12. KPI Driven Performance management, these KPIs are directly linked to performance bonus eligibility. First Response Time: > 90% within 48h MQL to Opportunity Conversion rate: > 20%, indicator of lead quality and qualification effectiveness.
13. Operate within a performance-based framework, accountable for key metrics such as:
Education
14. Bachelor’s degree or equivalent through experience.
Experience
15. 1-2 years in a sales, marketing or customer-facing role in a technical B2B environment.
16. Depending level: 2+ years of proven inside sales experience
Competencies
17. Technical Affinity: Strong interest in and ability to understand and communicate complex technical products and solutions
18. Digital & sales tools proficiency: familiar with CRM systems (eg. SalesForce)
19. Ownership and autonomy: pro-active, self-driven and capable of working independently within a structured KPI framework
20. High customer-first attitude
21. Teamplayer
22. Continuous improvement mindset
23. Precise and accurate
24. Fluent in Spanish, English, any other language is a plus
🛡️ We are committed to conducting our business activities with the highest standards of integrity, responsibility and compliance across all aspects of our operations. This includes adherence to applicable laws, regulations and internal policies related to ethical conduct, quality standards, cyber security, sustainability, data protection & confidentiality and safety.
D&I Statement
At Barco, innovation drives everything we do. We believe that diversity fuels creativity, bringing us closer to our colleagues and customers. Inclusion and equity aren't just values—they're core capabilities that propel us toward our shared goals and mission.
About Barco
At Barco, we design cutting-edge technology that enhances everyday life through advanced visual experiences.
As a global leader in collaboration and imaging, we serve the Enterprise, Healthcare, and Entertainment industries with innovative tools that empower professionals to communicate and perform at their best. With a strong commitment to quality, reliability, and sustainability, our technologies are trusted in over 90 countries.
Backed by a team of 3,+ employees, we continue to push boundaries and shape the future of digital imaging and connectivity.