PpThe client is a fast-growing FMCG challenger brand shaking up its category with bold ideas and a strong consumer‑first mindset. The company combines entrepreneurial energy with solid backing, allowing for quick decision‑making and real impact. Known for its innovative products and distinctive brand identity, it is rapidly gaining market share and disrupting established players. The culture is collaborative, agile, and hands‑on, ideal for people who want to build, test, and scale rather than maintain the status quo. /p h3Senior Brand Manager - FMCG company /h3 pAs a key member of the marketing team, the Senior Brand Manager will act as the true owner of his brand, combining strategic thinking with hands‑on execution. /p ul liDefine and lead the brand strategy to drive sustainable growth and market share /li liTranslate consumer and market insights into impactful marketing plans /li liManage product launches and innovations from concept to in‑market execution /li liDevelop and execute 360 campaigns (ATL, BTL, digital, in‑store activation) /li liCollaborate closely with Sales teams to ensure strong go‑to‑market execution and visibility at retail level /li liMonitor brand performance (Nielsen, market data, ROI) and optimize accordingly /li liManage budgets and ensure efficient allocation of resources /li liLead and develop junior team members or cross‑functional project teams /li /ul h3Profiel /h3 ul li5-8+ years of experience in Brand Management within FMCG /li liStrong track record in driving brand growth and innovation launches /li liData‑driven mindset with the ability to turn insights into action /li liExcellent stakeholder management and project leadership skills /li liHands‑on, proactive, and comfortable in a fast‑paced environment /li liFluent in English (additional languages are a plus) /li /ul h3Aanbod /h3 ul liA high‑impact role with real ownership and visibility /li liThe opportunity to work on well‑known brands with strong growth potential /li liA collaborative and entrepreneurial environment /li /ul /p #J-18808-Ljbffr