Revenue & Promo Optimization Analyst Retail -BE
As Revenue & Promo Optimization Analyst for the Off-Trade (retail) channel in Belgium, you will plan and run high-impact promotions in shops and supermarkets selling our products. You’ll work closely with sales, revenue management, and finance. You’ll analyze campaign results and optimize trade investments to boost both volume and margins. You’ll use data and strategy to improve our in-store performance with key Off-Trade customers.
Who we are:
Brewing the world’s most loved beers and building brands consumers love, AB InBev is where ownership, ambition, and action thrive.
We empower you to dream big, lead change, and create a long-lasting legacy.
We value relentless problem-solvers who take accountability, embrace challenges, and turn bold goals into results through resilience and hard work.
That’s Who We Are: Come and OWN IT!
We are the world’s biggest brewer! Headquartered in Leuven, Belgium, we have opportunities across Europe in Belgium, the Netherlands, France, Luxembourg, Germany, Italy, the Czech Republic, the UK, Ireland, and Spain. Two key parts of our ecosystem are Budweiser Brewing Group (BBG) in the UK and Compañía Cervecera de Canarias (CCC) in the Canary Islands.
We are proud to have a team of 155,000 colleagues representing 135 nationalities and to operate 28 breweries across Europe.
Key Responsibilities:
Promotion Strategy & Planning:
* Develop and manage an annual promotion calendar for the Off-Trade channel, aligned with brand priorities, customer needs, and targets.
* Define clear objectives and guardrails for promotions, ensuring commercial alignment and consistency with revenue management principles.
Promo Effectiveness & ROI:
* Lead the post-evaluation of promotional activities, measuring ROI, incrementality, and alignment with strategic objectives.
* Recommend improvements based on insights to enhance future promo performance and reduce inefficiencies.
Cross-Functional Collaboration:
* Collaborate closely with Revenue Management, Sales, Trade Marketing, and Finance to plan, execute, and optimize promotions across the Off-Trade.
* Act as the key point of contact for promo strategy within the Off-Trade team, ensuring strong alignment with customer teams and supply chain planning.
Data & Insights:
* Leverage internal and external data (e.g., Nielsen, sales systems, TPM, PowerBI) to inform promotional decisions and track promotional trends.
* Monitor competitor activity and market shifts to adapt promo tactics and identify new growth opportunities.
Customer Focus:
* Work together with Key Account Managers to tailor promotional mechanics and calendars by customer, ensuring joint business planning is supported with data-led promo insights.
* Contribute to customer negotiations by providing promo insights and robust post-promo analysis.
Process Improvement & Governance:
* Drive standardization and transparency in promo planning and reporting processes.
* Ensure promo investments are tracked and reported accurately in line with budgeting cycles.
Who are you:
* You have a Bachelor's degree in Business, Marketing, Economics, or a related field.
* Fluent in English and either Dutch or French.
* Experience in retail, preferably in promo, revenue management or finance.
* Proficiency in Excel and PowerBI.
* Strategic thinker - sharp analytical skills - clear and persuasive communication -collaborative spirit.
Next to our competitive base salary, we put our people first by providing on-top benefits:
* Competitive Bonus.
* A Flexible Rewards system - (smartphone, bike lease, internet at home, Extra pension Plan, etc.).
* Quarterly vouchers to taste our delicious beers.
* Compensation & seniority days in addition to legal holidays (40 Days total).
* Meal vouchers, allowances, gift per company policy.
* A unique Parental leave.
* Competitive Life insurance, disability & medical plan.
* Learning & Development opportunities (LinkedIn Learning/ Workday Learning/Mentoring).
* Multiple Physical & Mental Wellbeing support Initiatives.
Build your career with us
We recruit for mindset, ambition, cultural fit, and growth opportunities.
UNIQUE CULTURE
We are proud to be part of something bigger than ourselves and are passionate about building upon our company’s long legacy. We believe in collaboration and candor, which results in a dynamic culture with open communication.
BRANDS EVERYONE LOVES
We are part of the collective, global history of beer. We are the proud makers of more than 500 iconic brands, from beloved international classics to local favorites.
GROWTH OPPORTUNITIES
Our people grow at the pace of their talent. We empower our people to learn, expand their perspectives, and unlock career growth. In an environment where commitment to excellence pays off, our people are able to deepen their impact and create a long-lasting legacy.
#LI-ABI ZoneEUR