About Us
We are a fast-growing tech-scaleup, specializing in the production of extremely small piezo motors for advanced applications such as microscopes, laboratory instruments, lasers, and other high-end industrial equipment. Our customers include leading OEMs and research institutions worldwide who rely on our technology.
To accelerate our growth, we are looking for an experienced and visionary Marketing Manager to lead our global marketing strategy.
Role Overview
As a Marketing Manager, you will be responsible for positioning our company as the established partner in precision motion technology. You will develop and implement a clear marketing vision, manage brand strategy, and execute lead generation campaigns targeting international B2B markets.
Reporting to the CEO and working closely with the R&D department, you will translate our innovations into clear, compelling value propositions. Xeryon has a unique market approach, as it runs an industrial B2B business as marketing driven as an FMCG company. There is a digital only sales strategy with a strong focus on high quality (video) content.
Key Responsibilities
* Define and lead the global marketing strategy, aligned with business objectives.
* Lead, grow, and coach the marketing team from 2 to 10 people over the coming two years.
* Have a lead generation target as well as a sales target.
* Manage the Adwords and LinkedIn campaigns, which are the backbone of the lead generation strategy.
* Transform the company from a High Tech scale-up to a fully fledged global player.
* Build and maintain a marketing dashboard.
* Build and strengthen the brand presence across digital channels.
* Manage website, digital channels, and content creation (case studies, pictures, videos).
* Conduct market and competitor analysis to identify opportunities and trends.
* You are part of the management team, and you report directly to the CEO.
Requirements
* Proven experience (15+ years) in B2B marketing. Experience in High Tech is a plus.
* Strong track record in building brand awareness and generating leads in international (global) markets.
* Excellent understanding of digital marketing, content strategy, and lead nurturing.
* Ability to translate technical innovations into customer-oriented messaging.
* Strong leadership, communication, and project management skills.
* Fluent in English (additional languages are a plus).
* Degree in Marketing, Business Administration or related field.
* An interest in hardware and physical products
What We Offer
* A key leadership role in one of Belgium’s fastest-growing tech companies.
* A very dynamic, well-funded environment.
* The opportunity to shape and expand an international brand.
* Competitive salary package with performance incentives.
* International exposure and career development opportunities.
* A full-time job with optional 1 day of home office.