Looking for a freelancer for a project at one of our clients!
Before applying for this role, please read the following information about this opportunity found below.
Location: Brussels Area, hybrid working (1 day homeworking)
Start date: ASAP, preferably before July.
Duration: This is a 6-month mission (potentially renewable).
Employment Rate: part-time 60%
Languages: Fluent in French, with a strong understanding of Dutch and English.
We are looking for an experienced French-speaking Content Storyteller to join a dynamic Marketing & Communication team within a digital-first environment. You will be part of a Storytelling Chapter and work in an Agile, multidisciplinary squad dedicated to the Business Clients (Starters) segment for a leading Belgian financial institution.
In this role, you will transform strategic marketing briefs into high-impact, multi-channel content that drives engagement, visibility, and conversion. You will collaborate closely with MarCom Managers, Digital Marketing Experts, and Visual Creators to deliver consistent, high-quality storytelling across all touchpoints.
Responsibilities
* Translate marketing and communication briefs into high-quality, business-aligned content based on defined content pillars and segment objectives.
* Create, adapt, and optimise content across multiple formats: articles, emails, social media posts, UX copy, video scripts, landing pages, and more.
* Ensure all content is aligned with tone of voice, brand guidelines, and segment needs.
* Optimise content for SEO and GEO (Generative Engine Optimisation) to maximise visibility in search engines, AI-generated answers, and LLM outputs.
* Apply SEO best practices and use tools such as Surfer SEO to improve content authority, structure, and performance.
* Leverage AI tools to support research, drafting, optimisation, translation, and multi-channel adaptation while ensuring quality and compliance.
* Collaborate with audiovisual teams to translate narratives into video, carousel, and short-form content.
* Work in close collaboration with a Dutch-speaking Storyteller, translating and adapting content into French.
* Monitor content performance (traffic, engagement, CTR, SOV, conversions) and propose actionable optimisations.
* Ensure regulatory compliance (non-misleading communication, financial communication standards, anti-greenwashing rules).
Experience & Competences
Mandatory
* Minimum 6 years of experience as a professional storyteller, content writer, or journalist.
* Strong editorial writing skills with a focus on clarity, engagement, and accessibility.
* Proven experience producing content across multiple channels (social media, email, articles, web pages, scripts, whitepapers, case studies, etc.).
* Solid experience in SEO content optimisation.
* Proficiency in using AI tools for content creation, research, optimisation, and translation.
* Excellent French writing skills.
* Very good understanding of Dutch (ability to translate, adapt, and participate in meetings).
* Good command of English (ability to translate and work with English source content).
Preferred
* Understanding of marketing funnels and customer journeys.
* Ability to interpret performance metrics (CTR, engagement, reach, share of voice, conversions).
* Experience with GEO / Generative Engine Optimisation practices.
* Experience in B2B content, ideally within entrepreneurship or SME segments.
* Experience in financial services or banking environments.
Soft skills
* Creative, curious, and analytically minded.
* Strong critical thinking and ability to challenge briefs constructively.
* High attention to detail combined with pragmatic execution.
* Agile mindset and adaptability.
* Strong team player with good communication and autonomy.
* Interest in AI-driven content creation and optimisation.
* Commitment to consistent brand voice and collaborative working culture.
Who are we?
EOLIS GROUP is a Digital and Marketing In-housing Company that helps its clients grow their own in-house digital & marketing capabilities. xphnsxz We support organizations with digital, creative, content, marketing, and tech expertise, as well as strategic guidance on in-housing models, organization, technology, finances, and talent.