Beschrijving van de functieOur client is a market leader in the world of Audio - delivering high-end quality products for more than 80 years in that field. With the objective to extend their market share & presence in Benelux and France, they are actively looking to extend their marketing team by adding a new Regional Marketing Manager within the Brussels offices.JobomschrijvingAs the successful Regional Marketing Lead, you will have the following responsibilities:Assist in Strategy Formulation/Localization:- Research and recommend marketing initiatives and programs that align with corporate strategy and support pipeline and revenue goals for the Business Communication Business Unit.- Ensure a strong connection to both the Regional Marketing goals and Central Team initiatives - localizing and executing as appropriate- Utilize information obtained from the Sales department as well as relevant market data, and suggest implications for Marketing strategy- Conduct analysis to better understand the current business value chain as well as potential areas for growth and efficiency expansion and propose value opportunities and channels/routes to marketMarket Research and Analysis & Competition Tracking:- Closely monitor and analyze Business Communication Business Unit sales volumes, market share trends and competitive activity (while maintaining regional awareness), using BI & CRM.- Proactively scan the environment and acquire competitor and market information to help develop strategies for growth.- Work closely with internal sales teams to garner feedback.Market Development:- Prepare, present, execute and analyze marketing plans with our customers.- Study the market and propose initiatives (e.G. fairs, events, campaigns.) to be undertaken for increasing sales in this segment, based on KPI's (e.G. leads)- Identify and propose initiatives for creating brand awareness through marketing initiatives.- Integrate with Sales and Marketing Leadership in order to understand new product developments and understand requirements from a marketing perspectiveEvent Management:- Primary point of contact and project manager duties with the design of event spaces as requested/required in conjunction with Marketing and Sales activities/events, lead fairs (as needed) and dealer/end user engagements.- Primary on-site coordinator for local events (and regional events, where indicated)Sales Support:- Work closely with the Sales department in understanding customer requirements and behavior- Propose and execute marketing initiatives to increase sales- Ensure localization of all central marketing activitiesVendor Management and Relations:- Coordinate with external vendors such as marketing agencies, design/build firms, etc. and maintain relationshipsBudget & Budget Tracking:- Create a detailed marketing budget- Track planned budget versus actual expenses- Coordinate a budget forecast, aligned with Marketing management using provided tools and processesJouw profielAs the successful Regional Marketing lead, you will have the following requirements:- At least a Bachelor degree in marketing or equivalent by experience- At least 5 years experience in marketing responsibilities in similar industry- Proven experience in the field of Audio or Communication tools is consider as a strong asset- Ability to think critically and creatively & proven project management skills- Strong organizational skills- Knowledge and skills in strategic marketing with solid experience in market segmentation, product development and management and brand and communications.- Strong communication skills oral and written.- Strong interpersonal skills.- Ability to build strong relationships with internal cross-functional teams and external groups.- Analytical mindset with an intuitive sense of how to interpret KPIs and take operational advantage of data-driven insights- Fluent in French & English is mandatory - Dutch is consider as a strong asset- Ability to manage budgets- Additional graphic design and/or marketing software suite experience is a plusVoordelen van de betrekkingAs the successful Regional Marketing lead, you will have:- An attractive salary package in line with your experience - Fix & Bonus scheme, Allowances, meal Voucher, Flexibility, Insurances, ...- Join and grow in a world leading company active in various field with multiple international opportunities- Drive change & operate as a regional lead on the activities of the group