Overview Global Head of Brand & Communications – Energy & Power Transmission. Location: Flexible within EU / US / Canada / Australia / Latin America. This is a strategic leadership role to shape and lead the company’s international brand presence in the energy and power transmission sector, driving global recognition, industry influence, and market expansion.
Responsibilities Develop and implement the company’s global brand promotion strategy across EU, US, Canada, Australia, and Latin America.
Define and unify brand positioning and messaging to enhance recognition and influence in the energy and power transmission sector.
Plan and execute international exhibitions, conferences, and forums (e.g., CIGRÉ, IEEE PES, ENTSO-E ).
Manage partnerships with PR, advertising, and event agencies to maximize brand impact.
Lead the annual brand promotion budget and measure ROI.
Build and maintain strong relationships with industry associations, media, and key opinion leaders.
Oversee digital channels (website, social media, industry publications) and produce compelling case studies and storytelling campaigns.
Manage brand-related PR issues to strengthen reputation in the global energy sector.
Work closely with sales, technical, and project delivery teams to ensure brand promotion supports business growth.
Support new market entries with brand penetration initiatives, including market research and industry engagement.
Build and lead an international brand & communications team.
Develop in-house capabilities and mentor talent across regions.
Qualifications Bachelor’s degree (or higher) in Marketing, Communications, PR, or related fields.
10+ years of experience in branding/marketing/communications, with 3–5 years in B2B engineering, energy, power, or industrial sectors.
Solid expertise in international brand communications, cross-cultural marketing, and large-scale event management.
Strong strategic mindset with hands-on execution capability; able to balance long-term positioning with short-term promotional needs.
Fluent in English; proficiency in German, French, or Spanish is a strong plus.
Proven track record of managing and developing cross-cultural teams.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Public Relations
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