About InviteDesk
InviteDesk helps companies like Mercedes-Benz, BNP Paribas, ING, and SD Worx get more impact from their events. With our user-friendly SaaS platform, we connect sales and marketing and make sure events truly contribute to business growth.
We are a fast-growing European scale-up with big ambitions — and you can make a real difference.
Your Role
As a Growth / Performance Marketer, you are responsible for generating high-quality leads and improving our entire marketing funnel.
You think and work data-first: you build campaigns, test hypotheses, analyze results, and scale what works.
This is not a role where you only execute tasks.
You identify what needs to happen and make it happen.
What You’ll Do
* Lead Generation & Campaigns Develop and run multi-channel campaigns (LinkedIn, website, email, outbound flows, retargeting) to attract the right audiences.
* Full ownership of paid acquisition channels, including Google Ads (SEA), LinkedIn Ads, and tech comparison platforms (e.g., Capterra, G2) — from strategy to execution and ongoing optimisation.
* Outbound Growth Set up smart, personalized outbound campaigns (Lemlist / Odoo / LinkedIn automation) and continuously optimize them.
* Funnel & Nurturing Ensure leads progress through the funnel with relevant messaging, workflows, and nurturing sequences.
* Website & Landing Pages Collaborate with our content marketer to create and improve conversion-focused landing pages.
* Data & Experimentation Measure, analyze, and optimize campaigns continuously using A/B tests and growth experiments.
* Sales Alignment Ensure the right leads reach the right sales team and monitor results throughout the funnel.
Who You Are
* Experienced in B2B marketing, ideally in SaaS or long sales cycle environments.
* Thinks in funnel logic and understands what a Marketing Qualified Lead really means.
* Comfortable experimenting and using data to make decisions.
* Familiar with tools like HubSpot, Lemlist, LinkedIn Campaign Manager, Google Analytics, or equivalents.
* Hands-on mindset: you take initiative, roll up your sleeves, and make sure plans are not only created but actually executed.
* Fluent in English and at least Dutch, French or German.
What We Offer
* A role with high autonomy and direct impact on our growth.
* Collaboration with an ambitious sales team that values your input.
* Modern marketing stack with room to propose and test new tools.
* A scale-up environment where we learn fast, act fast, and support each other.
* Hybrid work setup (office + remote), competitive salary, and additional benefits.
Why Join Now?
* We have a clear strategy and market focus.
* We are growing — and you get the chance to build, optimize, and scale our marketing engine.
* This is not a role for executing tasks only.
This is your playground to make real impact.