The company is a Belgian non profit organization dedicated to advancing cancer research and therapies. Our mission is to discover and promote better treatments for cancer while empowering patients with knowledge and support during their treatment journey. We focus on innovative research, support clinical studies, and collaborate globally to bring new treatments to patients. Additionally, we offer a crucial patient information service, My Cancer Navigator, to guide patients through treatment options and help them make informed decisions.
Role Overview
As a Marketing specialist, you will enhance our visibility, strengthen our brand presence, and optimize the customer journey for a diverse and international audience. Combining creative insight with analytical rigor, you will elevate our caigns and ensure impactful engagement across several platforms. Working closely with a passionate and collaborative team, youll have the freedom to explore and implement innovative ideas that make a difference.
Key Responsibilities
* Social Media Management: Manage social media channels, create engaging content, and run targeted ad caigns to reach diverse audiences.
* Email Marketing: Design and execute email caigns to engage stakeholders, drive fundraising, and enhance brand loyalty.
* Community Engagement: Build relationships with key partners, influencers, and other relevant organizations to co create impactful content, caigns or events.
* Caign Management: Plan, execute, and evaluate caigns to increase awareness of our research, our information service, and fundraising efforts (digital and offline).
* Customer Journey Optimization: Work closely with the Communication Manager and Fundraiser to tailor marketing efforts to different audience segments.
* Brand & Messaging Consistency: Ensure clear and compelling messaging across all communication channels.
* Innovation: Foster a culture of innovation within the team and stay updated on marketing trends, legal regulations, and best practices to enhance the organizations visibility and impact.
* Performance Analytics: Use relevant tools to track and report on marketing activity performance. Continuously test, analyse, and adjust strategies to optimize outcomes.
What Were Looking For
1. A degree in Marketing, or a related field with a preference for candidates who have a first relevant professional experience
2. Expertise in digital marketing tools and platforms (e.g., Google Analytics, Meta Business Manager, Mailchimp, Metricool, etc.) is a plus.
3. Proficiency in design tools like Adobe Photoshop, InDesign, an