Drive Digital Transformation
Magnet Forensics is a global leader in the development of digital investigative software. As a Manager, Digital Marketing, you will play a critical role in building and executing the overall digital marketing strategy to drive demand, qualified lead conversion, and measurable sales pipeline.
About the Role
This high-profile position oversees all digital marketing channels, including account-based marketing strategies, paid media campaigns, and SEO optimization. You will own Magnet Forensics' website, ensuring a deep understanding of the customer journey for multiple products while optimizing content and landing pages for lead conversion.
Main Responsibilities
- Develop comprehensive data-driven digital marketing plans across different channels to drive demand and qualified lead conversion
- Lead digital marketing channels with a focus on account-based marketing strategies, paid media campaigns, and SEO optimization
- Own Magnet Forensics' website, with a deep understanding of the customer journey for multiple products
- Analyze and report on ongoing measurement of campaigns, including top-of-funnel digital analytics and campaign attribution tied to sales targets
- Present and explain performance results to the marketing team and senior management
Requirements
- University degree in Marketing and/or Communications
- 5+ years of digital marketing experience
- 1-2 years of management experience
- Demonstrated experience in end-to-end management of digital projects
- Results-oriented and experienced in driving ongoing measurement of campaigns for success
- Strong analytical and problem-solving skills with attention to detail
- Excellent written and verbal communication skills and collaboration skills