Head of Brand, Marketing & E-commerce (Scale-up Leader)
KAAI Bags is a growing premium handbag brand with international ambitions. Kaai bags have a purpose. They are designed by women for women. Today KAAI is a scale-up, you’ll work with about 10 colleagues at the headquarters in Antwerp,
At the heart of everything we do is the KAAI women community — ambitious, professional women who inspire our products, our storytelling and our growth. Our marketing is built with this community, not just for it.
We are looking for a hands-on Head of Brand, Marketing & E-commerce who understands how to build a brand through community, creativity and execution, and who thrives in an entrepreneurial environment.
This role is part of the management team, works closely with the founders and plays a key role in shaping how KAAI grows globally.
Location: Antwerp (in –office role)
What you’ll own
* Full ownership of brand, marketing communication and e-commerce
* Strategic development of KAAI’s brand story around the KAAI women community
* End-to-end overview of all:
* Product launches
* Campaigns
* Influencer & community marketing
* Events & experiences
* Collaborations & partnerships
* Ensuring the voice of the KAAI women community is reflected across all channels
Community at the Core
* Grow, engage and activate the KAAI women community as the foundation of our marketing
* Translate community insights into:
* Campaign concepts
* Create words & images that makes women curious to experience KAAI bags online, in our shops and at our retail partners
* Product storytelling
* Events and collaborations
* Build long-term relationships with ambassadors, creators and partners
Team & Partner Leadership
* Lead and coach a small, multidisciplinary in-house team:
* Social Media
* eCRM / Copywriting
* Performance Marketing
* Graphic Design
* Interns
* Inspire the team to balance creativity, performance and community
* Manage and align international PR agencies (US, BE, NL, UK, DE)
* Work closely with our digital coach and internal tech lead
Hands-on Marketing & E-commerce Execution
* Translate strategy into clear briefs, fast execution and tangible results
* Stay closely involved in:
* Campaign concepts and creative direction
* Community and influencer activations
* E-commerce launches and online storytelling
* Collaborate closely with performance marketing, tech lead and CRM to strengthen customer journeys
* Ensure marketing, content (including Product content online), community and e-commerce move as one
Planning, Ownership & Scale-up Mindset
* Own the marketing calendar, priorities and budgets
* Balance creativity with deadlines, resources and impact
* Move fast: test, learn, iterate
* Switch easily between big-picture thinking and daily execution
Who we’re looking for
* 8-10 years experience in brand, marketing or communication within a scale-up, challenger brand or agency
* Strong people manager who is also hands-on
* Natural community builder with a strong feel for brand storytelling
* Solid understanding of digital marketing and e-commerce
* Entrepreneurial mindset: proactive, pragmatic, ownership-driven
* Comfortable with ambiguity and rapid change
* Fluent in Dutch and English (French is a plus)
Why KAAI?
* Management role with real decision power
* Build and grow a brand together with a strong community of women
* Direct impact on national and international growth
* Creative, ambitious and fast-moving scale-up
📩 Interested?
Send us your CV and a short motivation explaining how you would grow KAAI through community-led brand building while staying hands-on.
Email: Ine.Verhaert@kaai.eu