The Sales Growth Specialist will play a pivotal role in driving the organization's growth by generating and qualifying leads for the sales team. As the frontline ambassador, they will ignite the spark that fuels the sales engine.
Key Responsibilities
* Identify and engage potential customers to nurture them from initial interest to qualified opportunities.
* Conduct targeted research to identify potential leads and prospects within defined market segments.
* Utilize various channels such as email, phone calls, social media, and networking events to initiate contact and introduce products or services.
* Reach out to prospects through personalized and compelling messaging to spark interest and establish rapport.
* Qualify leads based on predefined criteria and assess their readiness for further engagement with the sales team.
* Conduct thorough qualification of leads by asking relevant questions to understand their needs, challenges, and purchasing intent.
* Determine the prospect's fit for the company's offerings and prioritize leads based on potential revenue opportunities.
* Schedule meetings and appointments for the sales team with qualified leads who have expressed interest in learning more about the company's solutions.
In this role, strong analytical, business process development, and problem-solving skills are essential. The ability to maintain accurate records of prospect interactions and lead status updates in the CRM system is also crucial.
The ideal candidate will have a basic understanding of the industry, market trends, and competitive landscape to effectively engage prospects and position the company's offerings. Eagerness to stay updated on sales techniques, industry best practices, and product knowledge through ongoing training and self-directed learning initiatives is highly valued.