About the role
The Product Marketing Manager plays a pivotal role in driving growth and market penetration for World Travel Market (WTM) Latin America, one of the region’s leading travel industry events. This role is responsible for developing and executing comprehensive marketing strategies aligned with the Event Value Proposition (EVP) and broader portfolio objectives, with a strong focus on the Latin American travel ecosystem.
Responsibilities
* Develop and execute integrated marketing plans for WTM Latin America, aligned with EVP and portfolio strategies.
* Define market size, penetration, and growth opportunities across key LATAM markets and audience segments.
* Design and implement data-driven strategies to grow, engage, and retain these target audiences.
* Build and maintain relationships with regional associations, tourism boards, media, analysts, influencers, and industry bodies.
* Represent WTM Latin America at industry events and lead onsite marketing execution.
* Develop detailed marketing plans and objectives for both visitor and exhibitor acquisition and retention.
* Collaborate closely with Sales on enablement initiatives and account-based marketing (ABM) programs.
* Contribute to persona development and customer insights to enhance content, campaigns, and overall customer experience.
* Monitor performance, analyze campaign effectiveness, and optimize marketing activities based on insights.
* Lead, coach, and develop two local Marketing Executives, while providing matrix leadership to global marketing colleagues across regions to ensure effective collaboration and delivery of shared objectives.
Requirements
* Strong understanding of marketing principles and audience engagement strategies, ideally within the travel, tourism, or events industry.
* Experience working across Latin American markets, with an understanding of regional dynamics, cultural nuances, and business environments.
* Ability to assess market potential and identify inclusive growth opportunities across diverse audiences.
* Proven experience building and maintaining relationships with external partners and stakeholders.
* Experience aligning marketing strategies with sales objectives, including account-based marketing (ABM).
* Strong communication skills (written and verbal), with the ability to engage diverse regional audiences.
* Analytical mindset with the ability to translate data into actionable insights.
* Comfortable representing the brand in external forums and industry settings.
* Experience working in cross‑functional, international teams.
* Proficiency in marketing tools and reporting platforms; openness to adopting new technologies.
* Proven people management experience, with the ability to lead direct reports and effectively influence cross‑functional and matrix teams across multiple geographies.
* Fluency in English is highly desirable.
Accommodation Request
We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact .
Equal Opportunity Statement
We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. USA Job Seekers: EEO Know Your Rights.
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